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Tweeter-in-Chief Donald J. Trump: How Social Media Can Be the Downfall of Your Brand Cover

Tweeter-in-Chief Donald J. Trump: How Social Media Can Be the Downfall of Your Brand

NIM Marketing Intelligence Review
Volume 13 (2021): Issue 2 (November 2021)
By: Ron Hill,  Sanal Mazvancheryl and  Ben Wright  
Open Access
|Oct 2021

Authors

Ron Hill

ronhill@american.edu

Professor of Marketing and Public Policy

Sanal Mazvancheryl

sanal@american.edu

Assistant Professor of Marketing

Ben Wright

bwright@american.edu

Lecturer Marketing
DOI: https://doi.org/10.2478/nimmir-2021-0016 | Journal eISSN: 2628-166X
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Language: English
Page range: 44 - 49
Published on: Oct 22, 2021
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Twitter,
Political Marketing,
Brand Management,
Brand Value,
Human Brands
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2021 Ron Hill, Sanal Mazvancheryl, Ben Wright, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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