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Algorithm-Based Advertising: Unintended Effects and the Tricky Business of Mitigating Adverse Outcomes Cover

Algorithm-Based Advertising: Unintended Effects and the Tricky Business of Mitigating Adverse Outcomes

NIM Marketing Intelligence Review
Volume 13 (2021): Issue 1 (May 2021)
By: Anja Lambrecht and  Catherine Tucker  
Open Access
|May 2021

Authors

Anja Lambrecht

alambrecht@london.edu

Professor of Marketing, London Business School

Catherine Tucker

cetucker@mit.edu

Professor of Marketing, Massachusetts Institute of Technology, Cambridge
DOI: https://doi.org/10.2478/nimmir-2021-0004 | Journal eISSN: 2628-166X
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Language: English
Page range: 24 - 29
Published on: May 5, 2021
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Algorithms,
Ad Auctions,
Discrimination,
Gender,
Bias,
STEM
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2021 Anja Lambrecht, Catherine Tucker, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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