Authors
Klaus Wertenbroch
Novartis Chaired Professor of Management and the Environment & Professor of Marketing, INSEAD, Singapore
Marketing Automation: Marketing Utopia or Marketing Dystopia?
DOI: https://doi.org/10.2478/nimmir-2021-0003 | Journal eISSN: 2628-166X
Language: English
Page range: 18 - 23
Published on: May 5, 2021
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Related subjects:
© 2021 Klaus Wertenbroch, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.