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Marketing Automation: Marketing Utopia or Marketing Dystopia? Cover

Marketing Automation: Marketing Utopia or Marketing Dystopia?

Open Access
|May 2021

References

  1. André, Q.; Carmon, Z.; Wertenbroch K.; et al. (2018): “Consumer Choice and Autonomy in the Age of Artificial Intelligence and Big Data,” Consumer Needs and Solutions, Vol. 5 (1-2), 28-37.
  2. Dubé, J.-P.; & Misra, S. (2017): “Scalable Price Targeting,” NBER Working Paper 23775, http://www.nber.org/papers/w23775.
  3. Carmon, Z.; Schrift, R.; Wertenbroch, K.; & Yang, H. (2019): “Designing AI Systems That Customers Won´t Hate,” MIT Sloan Management Review, https://mitsmr.com/2qY8i35.
  4. Tomaino, G.; Abdulhalim, H.; Kireyev, P.; & Wertenbroch, K. (2020): “Denied by an (Unexplainable) Algorithm: Teleological Explanations for Algorithmic Decisions Enhance Customer Satisfaction,” INSEAD Working Paper No. 2020/39/MKT, http://dx.doi.org/10.2139/ssrn.3683754.10.2139/ssrn.3683754
Language: English
Page range: 18 - 23
Published on: May 5, 2021
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2021 Klaus Wertenbroch, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.