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Illuminating the Dark: Exploring the Unintended Consequences of Digital Marketing Cover

Illuminating the Dark: Exploring the Unintended Consequences of Digital Marketing

NIM Marketing Intelligence Review
Volume 13 (2021): Issue 1 (May 2021)
By: Caroline Wiertz and  Christine Kittinger-Rosanelli  
Open Access
|May 2021
Authors

Authors

Caroline Wiertz

c.wiertz@city.ac.uk

Professor of Marketing, Associate Dean for Entrepreneurship, Cass Business School, City, University of London

Christine Kittinger-Rosanelli

christine.kittinger@nim.org

Managing Editor NIM MIR, Nuremberg Institute for Market Decisions, Nuremberg, Germany
DOI: https://doi.org/10.2478/nimmir-2021-0002 | Journal eISSN: 2628-166X
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Language: English
Page range: 10 - 17
Published on: May 5, 2021
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Digital Marketing,
Algorithms,
Marketing Utopia,
Marketing Dystopia,
Unintended Consequences
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2021 Caroline Wiertz, Christine Kittinger-Rosanelli, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Volume 13 (2021): Issue 1 (May 2021)
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