Authors
Caroline Wiertz
Professor of Marketing, Associate Dean for Entrepreneurship, Cass Business School, City, University of London
Christine Kittinger-Rosanelli
Managing Editor NIM MIR, Nuremberg Institute for Market Decisions, Nuremberg, Germany
Illuminating the Dark: Exploring the Unintended Consequences of Digital Marketing
DOI: https://doi.org/10.2478/nimmir-2021-0002 | Journal eISSN: 2628-166X
Language: English
Page range: 10 - 17
Published on: May 5, 2021
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
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© 2021 Caroline Wiertz, Christine Kittinger-Rosanelli, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.