References
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- Hartford, Tim (2021): “The Data Detective: Ten Easy Rules to Make Sense of Statistics”, Riverhead Books, New York
- Kozinets, Robert V; & Gretzel, Ulrike (2021): “Commentary: Artificial Intelligence: The Marketer’s Dilemma”, Journal of Marketing, 85 (1), 156-159.
- Merton, Robert K. (1936): “The Unanticipated Consequences of Purposive Social Action”, American Sociological Review, 1 (6), 894-904.