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Tales from the Land of Consumer Reviews: Taking a Closer Look at Lurkers and Writers Cover

Tales from the Land of Consumer Reviews: Taking a Closer Look at Lurkers and Writers

NIM Marketing Intelligence Review
Volume 12 (2020): Issue 2 (November 2020)
By:  and    
Open Access
|Oct 2020
Authors

Authors

Alexander Mafael

alexander.mafael@hhs.se

Marketing Stockholm School of Economics, Center for Retailing, Stockholm, Sweden

Sabrina Gottschalk

sabrina.gottschalk@city.ac.uk

Cass Business School, City, University of London
DOI: https://doi.org/10.2478/nimmir-2020-0016 | Journal eISSN: 2628-166X (formerly 1865-5866)
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Language: English
Page range: 41 - 45
Published on: Oct 23, 2020
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Online Reviews,
Information Processing,
Decision-making,
Electronic Word-of-Mouth
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2020 Alexander Mafael, Sabrina Gottschalk, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Volume 12 (2020): Issue 2 (November 2020)
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