Tales from the Land of Consumer Reviews: Taking a Closer Look at Lurkers and Writers
By: Alexander Mafael and Sabrina Gottschalk
References
- Babić Rosario, A.; Sotgiu, F.; de Valck, K.; & Bijmolt, T.H.A. (2016): “The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors”, Journal of Marketing Research, Vol. 53 (3), 297-318.
- Gottschalk, S.A. & Mafael, A. (2017): “Cutting Through the Online Review Jungle – Investigating Selective eWOM Processing”, Journal of Interactive Marketing, Vol. 37, 89-104.
- Mafael, A. (2019): “How Regulatory Orientation and Feelings of Gratitude Shape Online Review Helpfulness”, Journal of Consumer Psychology, Vol. 29 (4), 601-622.
- Mafael, A.; Gottschalk, S.A.; & Kreis, H. (2016): “Examining Biased Assimilation in Brand-related Online Reviews”, Journal of Interactive Marketing, Vol. 36, 91-106.
DOI: https://doi.org/10.2478/nimmir-2020-0016 | Journal eISSN: 2628-166X
Language: English
Page range: 41 - 45
Published on: Oct 23, 2020
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Related subjects:
© 2020 Alexander Mafael, Sabrina Gottschalk, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.