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Playing the Trust Game Successfully in the Reputation Economy

NIM Marketing Intelligence Review

Volume 12 (2020): Issue 2 (November 2020)

By: Giana M. Eckhardt

Open Access

|Oct 2020

References

Belk, Russell; Eckhardt, Giana M.; & Bardhi Fleura (2019): Handbook of the Sharing Economy, Cheltenham: Edward Elgar.10.4337/9781788110549
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Botsman, Rachel (2017): Who Can you Trust? How Technology Brought us Together, and How it could drive us apart, London: Penguin Press.
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Zervas, G., Proserpio, D.; & Byers, J. W. (2017): “The rise of the sharing economy: Estimating the impact of Airbnb on the hotel industry”, Journal of marketing research, Vol. 54(5), 687-705.
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DOI: https://doi.org/10.2478/nimmir-2020-0011 | Journal eISSN: 2628-166X

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Language: English

Page range: 10 - 17

Published on: Oct 23, 2020

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Digital Marketing,

Sharing Economy

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2020 Giana M. Eckhardt, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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