Have a personal or library account? Click to login
Playing the Trust Game Successfully in the Reputation Economy Cover

Playing the Trust Game Successfully in the Reputation Economy

NIM Marketing Intelligence Review
Volume 12 (2020): Issue 2 (November 2020)
By: Giana M. Eckhardt  
Open Access
|Oct 2020

Authors

Giana M. Eckhardt

Giana.Eckhardt@rhul.ac.uk

Royal Holloway University of London
DOI: https://doi.org/10.2478/nimmir-2020-0011 | Journal eISSN: 2628-166X
Journal RSS Feed
Language: English
Page range: 10 - 17
Published on: Oct 23, 2020
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Digital Marketing,
Reputation,
Trust,
Ratings,
Sharing Economy
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2020 Giana M. Eckhardt, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Previous articleVolume 12 (2020): Issue 2 (November 2020)Next article