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The Perils of Retail Price Differentiation: Why Nobody Wins When Customers Lose Cover

The Perils of Retail Price Differentiation: Why Nobody Wins When Customers Lose

NIM Marketing Intelligence Review
Volume 11 (2019): Issue 1 (May 2019)
By: Werner Reinartz and  Nico Wiegand  
Open Access
|Apr 2019

Authors

Werner Reinartz

werner.reinartz@uni-koeln.de

University of Cologne and Director of the Center for Research in Retailing (IFH), Cologne, Germany

Nico Wiegand

wiegand@wiso.uni-koeln.de

University of Cologne, Germany
DOI: https://doi.org/10.2478/nimmir-2019-0005 | Journal eISSN: 2628-166X
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Language: English
Page range: 30 - 35
Published on: Apr 24, 2019
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Price Differentiation,
Retailing,
Willingness-to-Pay,
Price Fairness,
Consumer Behavior
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2019 Werner Reinartz, Nico Wiegand, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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