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The Perils of Retail Price Differentiation: Why Nobody Wins When Customers Lose Cover

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The Perils of Retail Price Differentiation: Why Nobody Wins When Customers Lose

NIM Marketing Intelligence Review

Volume 11 (2019): Issue 1 (May 2019)

By: Werner Reinartz and Nico Wiegand

Open Access

|Apr 2019

Articles in this issue

DOI: https://doi.org/10.2478/nimmir-2019-0005 | Journal eISSN: 2628-166X

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Language: English

Page range: 30 - 35

Published on: Apr 24, 2019

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Price Differentiation,

Willingness-to-Pay,

Price Fairness,

Consumer Behavior

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2019 Werner Reinartz, Nico Wiegand, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Volume 11 (2019): Issue 1 (May 2019)

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