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The Impact of Sustainability Marketing on Young Consumers: A Cross-Regional Study of Eastern and Western Europe

Management of Organizations: Systematic Research
Volume 92 (2024): Issue 1 (December 2024)
By:
Open Access
|Aug 2025

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DOI: https://doi.org/10.2478/mosr-2024-0012 | Journal eISSN: 2335-8750 | Journal ISSN: 1392-1142
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Language: English
Page range: 71 - 84
Submitted on: Jan 30, 2025
Accepted on: May 30, 2025
Published on: Aug 6, 2025
Published by: Vytautas Magnus University, Institute of Foreign Language
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
sustainability marketing,
consumer behavior,
regional differences,
loyalty
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Human resources, labor practice, job and career

© 2025 Jemima Rodrigues, Lina Pilelienė, published by Vytautas Magnus University, Institute of Foreign Language
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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