The Impact of Sustainability Marketing on Young Consumers: A Cross-Regional Study of Eastern and Western Europe

Jemima Rodrigues; Lina Pilelienė

doi:10.2478/mosr-2024-0012

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The Impact of Sustainability Marketing on Young Consumers: A Cross-Regional Study of Eastern and Western Europe

Management of Organizations: Systematic Research

Volume 92 (2024): Issue 1 (December 2024)

By: Jemima Rodrigues and Lina Pilelienė

Open Access

|Aug 2025

Jemima Rodrigues

Master of Business Administration, Vytautas Magnus University, Faculty of Economics and Management, Vytautas Magnus University. Address: K. Donelaičio str. 58, LT-44248 Kaunas, Lithuania

Lina Pilelienė

lina.pileliene@vdu.lt

Professor at Vytautas Magnus University, Faculty of Economics and Management, Vytautas Magnus University. Address: K. Donelaičio str. 52, LT-44248 Kaunas, Lithuania

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DOI: https://doi.org/10.2478/mosr-2024-0012 | Journal eISSN: 2335-8750 | Journal ISSN: 1392-1142

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Language: English

Page range: 71 - 84

Submitted on: Jan 30, 2025

Accepted on: May 30, 2025

Published on: Aug 6, 2025

Published by: Vytautas Magnus University, Faculty of Economics and Management

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

sustainability marketing,

consumer behavior,

regional differences,

loyalty

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Human resources, labor practice, job and career

© 2025 Jemima Rodrigues, Lina Pilelienė, published by Vytautas Magnus University, Faculty of Economics and Management
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 92 (2024): Issue 1 (December 2024)