The Impact of Sustainability Marketing on Young Consumers: A Cross-Regional Study of Eastern and Western Europe
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Authors
Jemima Rodrigues
Master of Business Administration, Vytautas Magnus University, Faculty of Economics and Management, Vytautas Magnus University. Address: K. Donelaičio str. 58, LT-44248 Kaunas, Lithuania
Lina Pilelienė
Professor at Vytautas Magnus University, Faculty of Economics and Management, Vytautas Magnus University. Address: K. Donelaičio str. 52, LT-44248 Kaunas, Lithuania
Language: English
Page range: 71 - 84
Submitted on: Jan 30, 2025
Accepted on: May 30, 2025
Published on: Aug 6, 2025
Published by: Vytautas Magnus University, Institute of Foreign Language
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2025 Jemima Rodrigues, Lina Pilelienė, published by Vytautas Magnus University, Institute of Foreign Language
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.