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Assessing Direct Marketing and Personal Selling Tools Used by Medical Representatives Cover

Assessing Direct Marketing and Personal Selling Tools Used by Medical Representatives

Management of Organizations: Systematic Research
Volume 90 (2023): Issue 1 (December 2023)
By: Asta Kyguolienė and  Gabrielė Juknė  
Open Access
|Mar 2024

Authors

Asta Kyguolienė

asta.kyguoliene@vdu.lt

associate professor at Department of Marketing, Faculty of Economics and Management, Vytautas Magnus University

Gabrielė Juknė

gabrielejukne@gmail.com

Vytautas Magnus University
DOI: https://doi.org/10.2478/mosr-2023-0011 | Journal eISSN: 2335-8750 | Journal ISSN: 1392-1142
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Language: English
Page range: 32 - 49
Submitted on: Oct 10, 2023
|
Accepted on: Dec 20, 2023
|
Published on: Mar 30, 2024
Published by: Vytautas Magnus University, Faculty of Economics and Management
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
direct marketing,
personal selling,
marketing tools,
medical representative,
healthcare professional
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Human resources, labor practice, job and career

© 2024 Asta Kyguolienė, Gabrielė Juknė, published by Vytautas Magnus University, Faculty of Economics and Management
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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