Have a personal or library account? Click to login
Assessing Direct Marketing and Personal Selling Tools Used by Medical Representatives Cover

Assessing Direct Marketing and Personal Selling Tools Used by Medical Representatives

Management of Organizations: Systematic Research
Volume 90 (2023): Issue 1 (December 2023)
By: Asta Kyguolienė and  Gabrielė Juknė  
Open Access
|Mar 2024
DOI: https://doi.org/10.2478/mosr-2023-0011 | Journal eISSN: 2335-8750 | Journal ISSN: 1392-1142
Journal RSS Feed
Language: English
Page range: 32 - 49
Submitted on: Oct 10, 2023
|
Accepted on: Dec 20, 2023
|
Published on: Mar 30, 2024
Published by: Vytautas Magnus University, Faculty of Economics and Management
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
direct marketing,
personal selling,
marketing tools,
medical representative,
healthcare professional
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Human resources, labor practice, job and career

© 2024 Asta Kyguolienė, Gabrielė Juknė, published by Vytautas Magnus University, Faculty of Economics and Management
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Previous articleVolume 90 (2023): Issue 1 (December 2023)Next article