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Religion and Cult Elements Integration in Marketing Activities Guide Cover

Religion and Cult Elements Integration in Marketing Activities Guide

Management of Organizations: Systematic Research
Volume 88 (2022): Issue 1 (December 2022)
By: Justinas KISIELIAUSKAS and  Monika MILERYTĖ  
Open Access
|Mar 2023

Authors

Justinas KISIELIAUSKAS

justinas.kisieliauskas@vdu.lt

Justinas KISIELIAUSKAS – PhD, associate professor at Economics Department, vice-dean of the Faculty of Economics and Management, Vytautas Magnus University, Kaunas

Monika MILERYTĖ

monika.mileryte@vdu.lt

Monika MILERYTĖ – MBA Vytautas Magnus University, Faculty of Economics and Management, Kaunas
DOI: https://doi.org/10.2478/mosr-2022-0015 | Journal eISSN: 2335-8750 | Journal ISSN: 1392-1142
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Language: English
Page range: 101 - 120
Submitted on: Jun 15, 2022
Accepted on: Dec 20, 2022
Published on: Mar 7, 2023
Published by: Vytautas Magnus University, Institute of Foreign Language
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
emotional connection,
consumer loyalty,
cult,
marketing,
religion,
brand
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Human resources, labor practice, job and career

© 2023 Justinas KISIELIAUSKAS, Monika MILERYTĖ, published by Vytautas Magnus University, Institute of Foreign Language
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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