Religion and Cult Elements Integration in Marketing Activities Guide

Justinas KISIELIAUSKAS – PhD, associate professor at Economics Department, vice-dean of the Faculty of Economics and Management, Vytautas Magnus University, Kaunas

Monika MILERYTĖ

monika.mileryte@vdu.lt

Monika MILERYTĖ – MBA Vytautas Magnus University, Faculty of Economics and Management, Kaunas

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DOI: https://doi.org/10.2478/mosr-2022-0015 | Journal eISSN: 2335-8750 | Journal ISSN: 1392-1142

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Language: English

Page range: 101 - 120

Submitted on: Jun 15, 2022

Accepted on: Dec 20, 2022

Published on: Mar 7, 2023

Published by: Vytautas Magnus University, Faculty of Economics and Management

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

emotional connection,

cult,

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Human resources, labor practice, job and career

© 2023 Justinas KISIELIAUSKAS, Monika MILERYTĖ, published by Vytautas Magnus University, Faculty of Economics and Management
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 88 (2022): Issue 1 (December 2022)