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Comparing the Impact of Brand and User-Generated Video Content on Online Shoppers’ Purchasing Intentions Cover

Comparing the Impact of Brand and User-Generated Video Content on Online Shoppers’ Purchasing Intentions

Management of Organizations: Systematic Research
Volume 88 (2022): Issue 1 (December 2022)
By: Khalil ISRAFILZADE and  Sakina BAGHIROVA  
Open Access
|Mar 2023
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DOI: https://doi.org/10.2478/mosr-2022-0013 | Journal eISSN: 2335-8750 | Journal ISSN: 1392-1142
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Language: English
Page range: 69 - 84
Submitted on: Jun 5, 2022
Accepted on: Dec 20, 2022
Published on: Mar 7, 2023
Published by: Vytautas Magnus University, Faculty of Economics and Management
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
content marketing,
user-generated videos,
brand videos,
purchase intentions,
e-commerce
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Human resources, labor practice, job and career

© 2023 Khalil ISRAFILZADE, Sakina BAGHIROVA, published by Vytautas Magnus University, Faculty of Economics and Management
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 88 (2022): Issue 1 (December 2022)
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