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The Influence of Strategic Marketing Decisions on Customer Purchasing Decisions for Green Products Cover

The Influence of Strategic Marketing Decisions on Customer Purchasing Decisions for Green Products

Management of Organizations: Systematic Research
Volume 88 (2022): Issue 1 (December 2022)
By:
Open Access
|Mar 2023

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DOI: https://doi.org/10.2478/mosr-2022-0009 | Journal eISSN: 2335-8750 | Journal ISSN: 1392-1142
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Language: English
Page range: 1 - 16
Submitted on: Jun 10, 2022
Accepted on: Dec 20, 2022
Published on: Mar 7, 2023
Published by: Vytautas Magnus University
In partnership with: Paradigm Publishing Services
Publication frequency: 2 times per year
Keywords:
green marketing,
eco-labelling,
green branding,
green product,
purchase intentions,
strategic marketing
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Human resources, labor practice, job and career

© 2023 Mirjalal AGHAYEV, Khalil ISRAFILZADE, published by Vytautas Magnus University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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