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Examining the change in brands’ marketing communication during COVID-19 from crisis communication perspective Cover

Examining the change in brands’ marketing communication during COVID-19 from crisis communication perspective

Open Access
|Jun 2025

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DOI: https://doi.org/10.2478/mmcks-2025-0009 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
Language: English
Page range: 23 - 46
Submitted on: Feb 3, 2025
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Accepted on: Apr 13, 2025
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Published on: Jun 26, 2025
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2025 Mustafa Murat Cerit, Elif Karaosmanoğlu, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.