Examining the change in brands’ marketing communication during COVID-19 from crisis communication perspective
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DOI: https://doi.org/10.2478/mmcks-2025-0009 | Journal eISSN: 2069-8887 (formerly 1842-0206) | Journal ISSN: 1842-0206
Language: English
Page range: 23 - 46
Submitted on: Feb 3, 2025
Accepted on: Apr 13, 2025
Published on: Jun 26, 2025
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
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© 2025 Mustafa Murat Cerit, Elif Karaosmanoğlu, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.