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Examining the change in brands’ marketing communication during COVID-19 from crisis communication perspective Cover

Examining the change in brands’ marketing communication during COVID-19 from crisis communication perspective

Management & Marketing
Volume 20 (2025): Issue 2 (June 2025)
By:  and    
Open Access
|Jun 2025
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DOI: https://doi.org/10.2478/mmcks-2025-0009 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 23 - 46
Submitted on: Feb 3, 2025
Accepted on: Apr 13, 2025
Published on: Jun 26, 2025
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
SCCT,
COVID-19,
Marketing communication,
Thematic analysis,
Text-mining
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2025 Mustafa Murat Cerit, Elif Karaosmanoğlu, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 20 (2025): Issue 2 (June 2025)
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