Examining the change in brands’ marketing communication during COVID-19 from crisis communication perspective Cover

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Examining the change in brands’ marketing communication during COVID-19 from crisis communication perspective

Management & Marketing

Volume 20 (2025): Issue 2 (June 2025)

By: Mustafa Murat Cerit and Elif Karaosmanoğlu

Open Access

|Jun 2025

Authors

Mustafa Murat Cerit

ceritm18@itu.edu.tr

Graduate School, Istanbul Technical University, Istanbul, Turkey

Faculty of Economics and Administrative Sciences, Turkish-German University, Istanbul, Turkey

Elif Karaosmanoğlu

Management Engineering Department, Istanbul Technical University, Istanbul, Turkey

DOI: https://doi.org/10.2478/mmcks-2025-0009 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206

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Language: English

Page range: 23 - 46

Submitted on: Feb 3, 2025

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Accepted on: Apr 13, 2025

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Published on: Jun 26, 2025

Published by: Society for Business Excellence

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

Marketing communication,

Thematic analysis,

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Entrepreneurship

© 2025 Mustafa Murat Cerit, Elif Karaosmanoğlu, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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