Have a personal or library account? Click to login
Predicting the relationship between consumer buying behavior (CBB) and consumption metaphor (CM) through machine learning (ML) Cover

Predicting the relationship between consumer buying behavior (CBB) and consumption metaphor (CM) through machine learning (ML)

Management & Marketing
Volume 20 (2025): Issue 1 (March 2025)
By: Alaaddin Selcuk Koyluoglu and  Engin Esme  
Open Access
|Mar 2025

Authors

Alaaddin Selcuk Koyluoglu

askoyluoglu@selcuk.edu.tr

Department of Marketing, Selcuk University, Konya, Turkey

Engin Esme

Artificial Intelligence Application and Research Centre, Konya Technical University, Konya, Turkey
DOI: https://doi.org/10.2478/mmcks-2025-0001 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
Journal RSS Feed
Language: English
Page range: 35 - 51
Submitted on: Aug 15, 2024
|
Accepted on: Jan 23, 2025
|
Published on: Mar 30, 2025
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Consumer buying behavior,
Consumption metaphor,
Artificial intelligence,
Machine learning
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2025 Alaaddin Selcuk Koyluoglu, Engin Esme, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Previous articleVolume 20 (2025): Issue 1 (March 2025)Next article