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Predicting the relationship between consumer buying behavior (CBB) and consumption metaphor (CM) through machine learning (ML) Cover

Predicting the relationship between consumer buying behavior (CBB) and consumption metaphor (CM) through machine learning (ML)

Management & Marketing
Volume 20 (2025): Issue 1 (March 2025)
By:  and    
Open Access
|Mar 2025
Authors

Authors

Alaaddin Selcuk Koyluoglu

askoyluoglu@selcuk.edu.tr

Department of Marketing, Selcuk University, Konya, Turkey

Engin Esme

Artificial Intelligence Application and Research Centre, Konya Technical University, Konya, Turkey
DOI: https://doi.org/10.2478/mmcks-2025-0001 | Journal eISSN: 2069-8887 (formerly 1842-0206) | Journal ISSN: 1842-0206
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Language: English
Page range: 35 - 51
Submitted on: Aug 15, 2024
Accepted on: Jan 23, 2025
Published on: Mar 30, 2025
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Keywords:
Consumer buying behavior,
Consumption metaphor,
Artificial intelligence,
Machine learning
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2025 Alaaddin Selcuk Koyluoglu, Engin Esme, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 20 (2025): Issue 1 (March 2025)
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