Predicting the relationship between consumer buying behavior (CBB) and consumption metaphor (CM) through machine learning (ML) Cover

Predicting the relationship between consumer buying behavior (CBB) and consumption metaphor (CM) through machine learning (ML)

Management & Marketing

Volume 20 (2025): Issue 1 (March 2025)

By: Alaaddin Selcuk Koyluoglu and Engin Esme

Open Access

|Mar 2025

Authors

Alaaddin Selcuk Koyluoglu

askoyluoglu@selcuk.edu.tr

Department of Marketing, Selcuk University, Konya, Turkey

Engin Esme

Artificial Intelligence Application and Research Centre, Konya Technical University, Konya, Turkey

DOI: https://doi.org/10.2478/mmcks-2025-0001 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206

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Language: English

Page range: 35 - 51

Submitted on: Aug 15, 2024

Accepted on: Jan 23, 2025

Published on: Mar 30, 2025

Published by: Society for Business Excellence

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

Consumer buying behavior,

Consumption metaphor,

Artificial intelligence,

Machine learning

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Entrepreneurship

© 2025 Alaaddin Selcuk Koyluoglu, Engin Esme, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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