Sectoral variations in market orientation and performance among small service firms in Botswana Cover

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Sectoral variations in market orientation and performance among small service firms in Botswana

Management & Marketing

Volume 13 (2018): Issue 3 (September 2018)

By: Olumide Jaiyeoba, Chux Gervase Iwu and Edward Marandu

Open Access

|Oct 2018

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DOI: https://doi.org/10.2478/mmcks-2018-0024 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206

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Language: English

Page range: 1076 - 1088

Published on: Oct 29, 2018

Published by: Society for Business Excellence

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

market orientation,

small service firms,

sub-Saharan Africa,

mineral-led economy

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Entrepreneurship

© 2018 Olumide Jaiyeoba, Chux Gervase Iwu, Edward Marandu, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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