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Sectoral variations in market orientation and performance among small service firms in Botswana Cover

Sectoral variations in market orientation and performance among small service firms in Botswana

Management & Marketing
Volume 13 (2018): Issue 3 (September 2018)
By: Olumide Jaiyeoba,  Chux Gervase Iwu and  Edward Marandu  
Open Access
|Oct 2018

Authors

Olumide Jaiyeoba

Botho University, Gaborone, Botswana

Chux Gervase Iwu

iwuc@cput.ac.za

Cape Peninsula University of Technology, South Africa

Edward Marandu

University of Botswana, Gaborone, Botswana
DOI: https://doi.org/10.2478/mmcks-2018-0024 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 1076 - 1088
Published on: Oct 29, 2018
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
market orientation,
small service firms,
sub-Saharan Africa,
Botswana,
mineral-led economy
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2018 Olumide Jaiyeoba, Chux Gervase Iwu, Edward Marandu, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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