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Management & Marketing
Volume 13 (2018): Issue 3 (September 2018)
Volume 13 (2018): Issue 3 (Sep 2018)
Management & Marketing
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9 articles
Open Access
|
Oct 2018
Abstract
Information effect on consumer adoption for a new beef brand in the Vietnamese market: prior knowledge, appealing the brand distinction, differentiation and similarity
Thu Tran
,
Masahiro Moritaka
,
Ran Liu
and
Susumu Fukuda
Open Access
|
Oct 2018
Abstract
Business impact analysis for business continuity: Evidence from Romanian enterprises on critical functions
Carmen Păunescu
,
Mihaela Cornelia Popescu
and
Laura Blid
Open Access
|
Oct 2018
Abstract
Beyond cost saving. Other factor consideration in online purchases of used electronic goods: a conjoint analysis approach
Michael Adu Kwarteng
,
Michal Pilík
and
Eva Juřičková
Open Access
|
Oct 2018
Abstract
Mapping higher education for sustainable development in Portugal
Luis Miguel Fonseca
,
Ana Rita Portela
,
Beatriz Duarte
,
João Queirós
and
Luis Paiva
Open Access
|
Oct 2018
Abstract
Sectoral variations in market orientation and performance among small service firms in Botswana
Olumide Jaiyeoba
,
Chux Gervase Iwu
and
Edward Marandu
Open Access
|
Oct 2018
Abstract
The geographic distribution of Knowledge Economy (KE) within the European Union (EU)
Shahrazad Hadad
Open Access
|
Oct 2018
Abstract
Factors of communication mix on social media and their role in forming customer experience and brand image
Radovan Bacik
,
Richard Fedorko
,
Ludovit Nastisin
and
Beata Gavurova
Open Access
|
Oct 2018
Abstract
Assessing students’ entrepreneurial skills needed in the Knowledge Economy
Ruxandra Bejinaru
Open Access
|
Oct 2018
Abstract
Factors influencing the job search and job selection in students of Generation Y in the Czech Republic in the employer branding context
Jiří Bejtkovský
eISSN:
2069-8887
|
ISSN:
1842-0206
|
Language:
English
|
Publication frequency:
4 times per year
Published by:
Society for Business Excellence
In partnership with:
Paradigm Publishing Services
Related subjects:
Business and economics
,
Business management
,
Marketing, sales, customer relations
,
Management, organization, corporate governance
,
Business development, change management, cooperation
,
Entrepreneurship
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