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Management & Marketing
Volume 19 (2024): Issue 3 (September 2024)
Volume 19 (2024): Issue 3 (Sep 2024)
Management & Marketing
Open Access
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Management & Marketing
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All volumes and issues in this journal
Volume 20 (2025)
Volume 19 (2024)
Issue 4 (December 2024)
Issue 3 (September 2024)
Issue 2 (June 2024)
Issue 1 (March 2024)
Volume 18 (2023)
Volume 17 (2022)
Volume 16 (2021)
Volume 15 (2020)
Volume 14 (2019)
Volume 13 (2018)
Volume 12 (2017)
Volume 11 (2016)
Volume 10 (2015)
9 articles
Open Access
|
Oct 2024
Abstract
Revolutionizing marketing strategies: analyzing guerrilla marketing, brand image, and brand awareness impact on Gen Y purchasing decisions
Bilal Khalid
Open Access
|
Oct 2024
Abstract
Analysis of workplace well-being of Slovakian employees during a crisis
Péter Karácsony
,
Angelika Czókolyová
,
Ladislav Mura
and
Justas Streimikis
Open Access
|
Oct 2024
Abstract
Sports event quality and athlete’s behavioural intentions at the World Wrestling Championship
Radenko M. Matić
,
Nikola Todorović
,
Ivana M. Milovanović
,
Valdemar Štajer
,
Brigita Banjac
,
Stevo Popović
and
Marko Manojlović
Open Access
|
Oct 2024
Abstract
Intelligent systems and consumer neuroscience in the age of computational advertising
Robert Zámečník
Open Access
|
Oct 2024
Abstract
Leveraging ChatGPT for Sustainability: A Framework for SMEs to Align with UN Sustainable Development Goals and tackle sustainable development challenges
Luis Fonseca
,
Eduardo Oliveira
,
Teresa Pereira
and
José Carlos Sá
Open Access
|
Oct 2024
Abstract
Evaluation criteria for lifestyle applications – The role of MAUQ factors in satisfaction
Veronika Keller
,
Ida Ercsey
and
Erzsébet Printz-Markó
Open Access
|
Oct 2024
Abstract
Analysing the impact of the biomass sector on economic growth in Romania using econometric modelling
Cristian Busu
,
Mihail Busu
,
Simona Goia
and
Catalina Alexandra Nedelcu
Open Access
|
Oct 2024
Abstract
Macroeconomic determinants of labour costs in the EU: a comprehensive panel and cluster analysis
Amalia Cristescu
,
Larisa Stănilă
,
Maria Denisa Vasilescu
and
Andreea Monica Munteanu
Open Access
|
Oct 2024
Abstract
Determinants of mobile stock investment application adoption and its impact on intention to recommend the applications in emerging countries: a case study of Indonesia
Jacquelinda Sandra Sembel
,
Anton Wachidin Widjaja
and
Ferdi Antonio
eISSN:
2069-8887
|
ISSN:
1842-0206
|
Language:
English
|
Publication frequency:
4 times per year
Published by:
Society for Business Excellence
In partnership with:
Paradigm Publishing Services
Related subjects:
Business and economics
,
Business management
,
Marketing, sales, customer relations
,
Management, organization, corporate governance
,
Business development, change management, cooperation
,
Entrepreneurship
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