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Management & Marketing
Volume 17 (2022): Issue 4 (December 2022)
Volume 17 (2022): Issue 4 (Dec 2022)
Management & Marketing
Open Access
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Management & Marketing
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Volume 20 (2025)
Volume 19 (2024)
Volume 18 (2023)
Volume 17 (2022)
Issue 4 (December 2022)
Issue s1 (October 2022)
Issue 3 (September 2022)
Issue 2 (June 2022)
Issue 1 (March 2022)
Volume 16 (2021)
Volume 15 (2020)
Volume 14 (2019)
Volume 13 (2018)
Volume 12 (2017)
Volume 11 (2016)
Volume 10 (2015)
7 articles
Open Access
|
Feb 2023
Abstract
Brand as a leader or a servant? The effect of anthropomorphized brand roles and goal types on consumer responses
Dipankar Rai
,
Chien-Wei Wilson Lin
,
Napatsorn Jiraporn
and
Panitharn Juntongjin
Open Access
|
Feb 2023
Abstract
Community based social marketing for greenhouse gas emission reduction in households
Dalia Streimikiene
Open Access
|
Feb 2023
Abstract
How to sell without words: What science knows about nonverbal behavior in personal sales and service
Nico Thümler
Open Access
|
Feb 2023
Abstract
Barriers to digital payment adoption: micro, small and medium enterprises
Anna Widayani
,
Nilawati Fiernaningsih
and
Pudji Herijanto
Open Access
|
Feb 2023
Abstract
Are small and medium enterprises beneficial from the adoption of green market orientation under the intensity of market competition? A strategic alignment perspective
Quang-Huy Ngo
Open Access
|
Feb 2023
Abstract
Can people’s brainhex type be changed with serious games? Evidence from the banking industry
Florin Grosu
Open Access
|
Feb 2023
Abstract
Emotions, skills and intra-entrepreneurship: mapping the field and future research opportunities
Daniel Ordiñana-Bellver
,
Carlos Pérez-Campos
,
María Huertas González-Serrano
and
Irena Valantine
eISSN:
2069-8887
|
ISSN:
1842-0206
|
Language:
English
|
Publication frequency:
4 times per year
Published by:
Society for Business Excellence
In partnership with:
Paradigm Publishing Services
Related subjects:
Business and economics
,
Business management
,
Marketing, sales, customer relations
,
Management, organization, corporate governance
,
Business development, change management, cooperation
,
Entrepreneurship
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