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Between Expectation and Market Success: Hype as A Consumer Decision-Making Mediator in the Computer Game Industry Cover

Between Expectation and Market Success: Hype as A Consumer Decision-Making Mediator in the Computer Game Industry

Marketing of Scientific and Research Organizations
Volume 56 (2025): Issue 2 (June 2025)
By: Przemysław Luberda  
Open Access
|Dec 2025

Authors

Przemysław Luberda

przemyslaw.luberda@uekat.pl

Department of Market and Consumption, University of Economics in Katowice, Katowice, Poland
DOI: https://doi.org/10.2478/minib-2025-0008 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 43 - 64
Submitted on: Jul 7, 2025
|
Accepted on: Oct 24, 2025
|
Published on: Dec 29, 2025
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
hype,
consumer,
purchasing decisions,
secondary research,
computer game market,
commercialization tool
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2025 Przemysław Luberda, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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