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The Role of Social Media in Shaping Chinese Consumers’ Attitudes Towards Organic Food Cover

The Role of Social Media in Shaping Chinese Consumers’ Attitudes Towards Organic Food

Marketing of Scientific and Research Organizations
Volume 54 (2024): Issue 4 (December 2024)
By: Karolina Łopacińska  
Open Access
|Dec 2024

Authors

Karolina Łopacińska

karolina.lopacinska@ue.wroc.pl

Wroclaw University of Economics and Business, Wrocław, Poland
DOI: https://doi.org/10.2478/minib-2024-0019 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 1 - 24
Submitted on: Sep 16, 2024
|
Accepted on: Nov 12, 2024
|
Published on: Dec 30, 2024
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
organic food,
social media,
Chinese consumers attitudes
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2024 Karolina Łopacińska, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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