Have a personal or library account? Click to login
Three Root Causes for the Impasse in Reputation Measurement for Higher Education Institutions Cover

Three Root Causes for the Impasse in Reputation Measurement for Higher Education Institutions

Open Access
|Jun 2024

References

  1. Agarwal, J., Osiyevskyy, O., & Feldman, P.M. (2015). Corporate reputation measurement: Alternative factor structures, nomological validity, and organizational outcomes. Journal of Business Ethics, 130(2), 485–506. https://doi.org/10.1007/s10551-014-2232-6
  2. Alcaide-Pulido, P., Alves, H., & Gutiérrez-Villar, B. (2017). Development of a model to analyze HEI image: a case based on a private and a public university. Journal of Marketing for Higher Education, 27(2), 162–187. https://doi.org/10.1080/08841241.2017.1388330
  3. Austin, I., & Jones, G. A. (2015). Governance of higher education: Global perspectives, theories, and practices. Routledge.
  4. Baldridge, J. V., Curtis, D. V., Ecker, G., & Riley, G. L. (1978). Policy making and effective leadership: A national study of academic management. Jossey-Bass.
  5. Balmer, J. M. T., & Liao, M. (2007). Student corporate brand identification: An exploratory case study. Corporate Communications: An International Journal, 12(4), 356–375. https://doi.org/10.1108/13563280710832515
  6. Barnett, R. (2003). Beyond all reason. Living with ideology in the university. SRHE and Open University Press.
  7. Barnett, R. (2015). Understanding the university: Institution, idea, possibilities. Routledge.
  8. Bergkvist, L., & Rossiter, J. (2007). The predictive validity of multiple-item versus single-item measures of the same constructs. Journal of Marketing Research, 44(2), 175–184. https://doi.org/10.1509/jmkr.44.2.175
  9. Birnbaum, R. (1988). How colleges work: The cybernetics of academic organization and leadership. Jossey-Bass Publishers.
  10. Bowling A. (2005). Just one question: If one question works, why ask several? Journal of Epidemiology & Community Health, 59(5), 342–345. https://doi.org/10.1136/jech.2004.021204
  11. BrandFinance (Ed.) (2019). Global intangible finance tracker (GIFT) – An annual review of the worlds intangible value. Brand Finance.
  12. Bromley, D. B. (1993). Reputation, image and impression management. John Wiley & Sons.
  13. Bromley, D. B. (2002). An examination of issues that complicate the concept of reputation in business studies. International Studies of Management & Organization, 32(3), 65–81. https://www.jstor.org/stable/40397542
  14. Broucker, B., De Wit, K., & Leisyte, L. (2016). Higher education reform: A systematic comparison of ten countries from a new public management perspective. In R. Prichard, A. Pausitis, & J. Williams (Eds.), Positioning Higher Education Institutions (pp. 19–40). Brill.
  15. Brønn, P. S. (2008). Intangible assets and communication. In A. Zerfass, B. van Ruler & K. Sriramesh (Eds.), Public relations research (pp. 281–291). VS Verlag für Sozialwissenschaften.
  16. Carpenter, D. (2010). Reputation and power: Organizational image and pharmaceutical regulation at the FDA. Princeton University Press.
  17. Carpenter, D. P., & Krause, G. A. (2012). Reputation and public administration. Public Administration Review, 72(1), 26–32. https://doi.org/10.1111/j.1540-6210.2011.02506.x
  18. Chapleo, C. (2004). Interpretation and implementation of reputation/brand management by UK university leaders. International Journal of Educational Advancement, 5(1), 7–23. https://doi.org/10.1057/palgrave.ijea.2140201
  19. Chapleo, C., Carrillo Durán, M. V., & Castillo Díaz, A. (2011). Do UK universities communicate their brands effectively through their websites? Journal of Marketing for Higher Education, 21(1), 25–46. https://doi.org/10.1080/08841241.2011.569589
  20. Chun, R. (2005). Corporate reputation: Meaning and measurement. International Journal of Management Reviews, 7(2), 91–109. https://doi.org/10.1111/j.1468-2370.2005.00109.x
  21. Cohen, M. D., & March, J. G. (1974). Leadership and ambiguity: The American College President. McGraw-Hill.
  22. Cohen, M. D., March, J. G., & Olsen, J. P. (1972). A garbage can model of organizational choice. Administrative Science Quarterly, 17(1), 1–25. https://doi.org/10.2307/2392088
  23. Conard, M. J., & Conard, M. A. (2000). An analysis of academic reputation as perceived by consumers of higher education. Journal of Marketing for Higher Education, 9(4), 69–80. https://doi.org/10.1300/J050v09n04_05
  24. Dass, S., Popli, S., Sarkar, A., Sarkar, J. G., & Vinay, M. (2021). Empirically examining the psychological mechanism of a loved and trusted business school brand. Journal of Marketing for Higher Education, 31(1), 23–40. https://doi.org/10.1080/08841241.2020.1742846
  25. Danneels, E. (2016). Survey measures of first-and second-order competences. Strategic Management Journal, 37(10), 2174–2188. https://doi.org/10.1002/smj.2428
  26. de Boer, H., Enders, J., & Schimank, U. (2007). On the way towards new public management? The governance of university systems in England, the Netherlands, Austria, and Germany. In D. Jansen (Ed.), New forms of governance in research organizations (pp. 137–152). Springer.
  27. Deephouse, D. L. (1997). Part IV – How Do Reputations Affect Corporate Performance?: The effect of financial and media reputations on performance. Corporate Reputation Review, 1, 68–72. https://doi.org/10.1057/palgrave.crr.1540019
  28. Deephouse, D. L. (2000). Media reputation as a strategic resource: An integration of mass communication and resource-based theories. Journal of Management, 26(6), 1091–1112. https://doi.org/10.1177/014920630002600602
  29. Diamantopoulos, A., Riefler, P., & Roth, K. P. (2008). Advancing formative measurement models. Journal of Business Research, 61(12), 1203–1218. https://doi.org/10.1016/j.jbusres.2008.01.009
  30. Diamantopoulos, A., Sarstedt, M., Fuchs, C., Wilczynski, P., & Kaiser, S. (2012). Guidelines for choosing between multi-item and single-item scales for construct measurement: A predictive validity perspective. Journal of the Academy of Marketing Science, 40(3), 434–449. https://doi.org/10.1007/s11747-011-0300-3
  31. Dong, Y., Sun, S., Xia, C., & Perc, M. (2019). Second-order reputation promotes cooperation in the spatial prisoner’s dilemma game. IEEE Access, 7, 82532–82540. https://doi.org/10.1109/ACCESS.2019.2922200
  32. Eberl, M., & Schwaiger, M. (2005). Corporate reputation: Disentangling the effects on financial performance. European Journal of Marketing, 39(7–8), 838–854. https://doi.org/10.1108/03090560510601798
  33. Eisenegger, M. (2004): Reputationskonstitution in der Mediengesellschaft. In K. Imhof, R. Blum, H. Bonfadelli, & O. Jarren (Eds.), Mediengesellschaft. Strukturen, Merkmale, Entwicklungsdynamiken (pp. 262–292). Springer.
  34. Eisenegger, M. (2005). Reputation in der Mediengesellschaft – Konstitution, issues monitoring, issues management. VS Verlag für Sozialwissenschaften.
  35. Eisenegger, M. (2009). Trust and reputation in the age of globalisation. In J. Klewes & R. Wreschniok (Eds). Reputation capital, (pp. 11–22). Springer.
  36. Eisenegger, M., & Imhof, K. (2009). Funktionale, soziale und expressive Reputation – Grundzüge einer Reputationstheorie. In U. Röttger (Ed.), Theorien der Public Relations, (pp. 243–264). VS Verlag für Sozialwissenschaften.
  37. Elken, M., & Rosdal, T. (2017). Professional higher education institutions as organizational actors. Tertiary Education and Management, 23, 376–387.
  38. Engwall, L. (2008). The university: A multinational corporation? In L. Engwall & D. Weaire (Eds.), The university in the market, (pp. 9–21). Portland Press.
  39. Fleuren, B. P., van Amelsvoort, L. G., Zijlstra, F. R., de Grip, A., & Kant, I. (2018). Handling the reflective-formative measurement conundrum: A practical illustration based on sustainable employability. Journal of Clinical Epidemiology, 103, 71–81. https://doi.org/10.1016/j.jclinepi.2018.07.007
  40. Fombrun, C. J. (1996). Reputation. Realizing value from the corporate image. Harvard Business School Press.
  41. Fombrun, C. J., & Shanley M. (1990). What’s in a name? Reputation building and corporate strategy. Academic Management Journal, 33(2), 233–258. https://doi.org/10.2307/256324
  42. Fombrun, C. J., & van Riel, C. (2003). Fame & fortune. How successful companies build winning reputations. Pearson.
  43. Fombrun, C. J., Gardberg, N. A., & Sever, J. M. (2000). The reputation quotient SM: A multi-stakeholder measure of corporate reputation. Journal of Brand Management, 7(4), 241–255. https://doi.org/10.1057/bm.2000.10
  44. García-Rodríguez, F. J., & Gutiérrez-Taño, D. (2021). Loyalty to higher education institutions and the relationship with reputation: an integrated model with multi-stakeholder approach. Journal of Marketing for Higher Education, 1–23. https://doi.org/10.1080/08841241.2021.1975185
  45. Gotsi, M., & Wilson, A.M. (2001). Corporate reputation: Seeking a definition. Corporate Communications: An International Journal, 6(1), 24–30. https://doi.org/10.1108/13563280110381189
  46. Grunig, J., & Hung, C. (2002, March 8–10). The effect of relationships on reputation and reputation on relationships: a cognitive, behavioral study [Paper Presentation]. PRSA Educator’s Academy 5th Annual International Interdisciplinary Public Relations Research Conference, Miami.
  47. Helm, S. (2005). Designing a formative measure for corporate reputation. Corporate Reputation Review, 6(2), 95–111. https://doi.org/10.1057/palgrave.crr.1540242
  48. Hemsley-Brown, J. (2012). The best education in the world: Reality, repetition or cliché? International students’ reasons for choosing an English university. Studies in Higher Education, 37(8), 1005–1022. https://doi.org/10.1080/03075079.2011.562286
  49. Kaplan, R. S. (2009). Conceptual foundations of the balanced scorecard. In C. S. Chapman, A. G. Hopwood & M. D. Shields (Eds.), Handbooks of management accounting research (Vol. 3, pp. 1253–1269). Elsevier.
  50. Kaplan, R. S., & Norton, D. P. (1996). The Balanced Scorecard: Translating Strategy Into Action. Harvard Business School Press.
  51. Kerr, C. (1972). The uses of the university. Cambridge.
  52. Kethüda, Ö. (2023). Positioning strategies and rankings in the HE: congruence and contradictions. Journal of Marketing for Higher Education, 33(1), 97–123. https://doi.org/10.1080/08841241.2021.1892899
  53. Khoshtaria, T., Datuashvili, D., & Matin, A. (2020). The impact of brand equity dimensions on university reputation: an empirical study of Georgian higher education. Journal of Marketing for Higher Education, 30(2), 239–255. https://doi.org/10.1080/08841241.2020.1725955
  54. Lange, D., Lee, P. M., & Dai, Y. (2011). Organizational reputation: A review. Journal of Management, 37(1), 153–184. https://doi.org/10.1177/0149206310390963
  55. Manzoor, S. R., Ho, J. S. Y., & Al Mahmud, A. (2021). Revisiting the ‘university image model’ for higher education institutions’ sustainability. Journal of Marketing for Higher Education, 31(2), 220–239. https://doi.org/10.1080/08841241.2020.1781736
  56. McCaffery, P. (2019). The higher education manager’s handbook effective leadership and management in universities and colleges. Routledge.
  57. Morschheuser, P., & Redler, J. (2015). Reputation management for scientific organisations — Framework development and exemplification. Journal of Marketing of Scientific and Research Organizations (MINIB), 18(4), 1–36. https://doi.org/10.14611/minib.18.04.2015.08
  58. Munisamy, S., Jafaar, N. I. M., & Nagaraj, S. (2014). Does reputation matter? Case study of undergraduate choice at a premier university. Asia-Pacific Education Research, 23(3), 451–462. https://doi.org/10.1007/s40299-013-0120-y
  59. Nicolescu, L. (2009). Applying marketing to higher education: Scope and limits. Management & Marketing, 4(2), 35–44.
  60. Nguyen, N., & Leblanc, G. (2001). Corporate image and corporate reputation in customers’ retention decisions in services. Journal of Retailing and Consumer Services, 8(4), 227–236. https://doi.org/10.1016/S0969-6989(00)00029-1
  61. Perkins, J. A. (1973). The university as an organization. McGraw-Hill.
  62. Plewa, C., Ho, J., Conduit, J., & Karpen, I. O. (2016). Reputation in higher education: A fuzzy set analysis of resource configurations. Journal of Business Research, 69(8), 3087–3095. https://doi.org/10.1016/j.jbusres.2016.01.024
  63. Potter, W. J. (1991). The relationships between first-and second-order measures of cultivation. Human Communication Research, 18(1), 92–113. https://doi.org/10.1111/j.1468-2958.1991.tb00530.x
  64. Pucciarelli, F., & Kaplan, A. (2016). Competition and strategy in higher education: Managing complexity and uncertainty. Business Horizons, 59(3), 311–320.
  65. Rao, H. (1994). The social construction of reputation: Certification contests, legitimation, and the survival of organizations in the American automobile industry: 1895–1912. Strategic Management Journal, 15(S1), 29–44. https://doi.org/10.1002/smj.4250150904
  66. Redler, J., & Morschheuser, P. (2024). Somehow bogged down: why current discussions on measuring HEI reputation go round in circles, and possible ways out. Journal of Marketing for Higher Education, 1–25. https://doi.org/10.1080/08841241.2024.2305637
  67. Ressler, J., & Abratt, R. (2009). Assessing the impact of university reputation on stakeholder intentions. Journal of General Management, 35(1), 35–45. https://doi.org/10.1177/030630700903500104
  68. Rossiter, J. R. (2002). The C-OAR-SE procedure for scale development in marketing. International Journal of Research in Marketing, 19(4), 305–335. https://doi.org/10.1016/S0167-8116(02)00097-6
  69. Sabate, J. M. de la Fuente, & Puente, E. de Quevedo (2003). Empirical analysis of the relationship between corporate reputation and financial performance: A survey of the literature. Corporate Reputation Review, 6(2), 161–177. https://doi.org/10.1057/palgrave.crr.1540197
  70. Sarstedt, M., & Wilczynski, P. (2009). More for less? A comparison of single-item and multi-item measures. Die Betriebswirtschaft, 69(2), 211–227. https://www.researchgate.net/publication/281306739_More_for_Less_A_Comparison_of_Single-item_and_Multi-item_Measures
  71. Sheth, J. N., & Uslay, C. (2007). Implications of the revised definition of marketing: from exchange to value creation. Journal of Public Policy & Marketing, 26(2), 302–307.
  72. Siefke, A. (1998). Zufriedenheit mit Dienstleistungen: ein phasenorientierter Ansatz zur Operationalisierung und Erklärung der Kundenzufriedenheit im Verkehrsbereich auf empirischer Basis. Peter Lang.
  73. Suomi, K. (2014). Exploring the dimensions of brand reputation in higher education – A case study of a Finnish master’s degree programme. Journal of Higher Education Policy and Management, 36(6), 646–660. https://doi.org/10.1080/1360080X.2014.957893
  74. Suomi, K., Kuoppakangas, P., Hytti, U., Hampden-Turner, C., & Kangaslahti, J. (2014). Focusing on dilemmas challenging reputation management in higher education. Journal of Educational Management, 28(4), 261–478. https://doi.org/10.1108/IJEM-04-2013-0046
  75. Svensson, G. (2008). Scholarly journal ranking(s) in marketing: Single-or multi-item measures? Marketing Intelligence & Planning, 26(4), 340–352. https://doi.org/10.1108/02634500810879250
  76. Telem, M. (1981). The institution of higher education – A functional perspective. Higher Education, 10(5), 581–596. https://doi.org/10.1007/BF01676903
  77. Theus, K. T. (1993). Academic reputations: The process of formation and decay. Public Relations Review, 19(3), 277–291. https://doi.org/10.1016/0363-8111(93)90047-G
  78. Vidaver-Cohen, D. (2007). Reputation beyond the rankings: A conceptual framework for business school research. Corporate Reputation Review, 10(4), 278–304. https://doi.org/10.1057/palgrave.crr.1550055
  79. Walker, K. (2010). A systematic review of the corporate reputation literature: Definition, measurement, and theory. Corporate Reputation Review, 12(4), 357–387. https://doi.org/10.1057/crr.2009.26
  80. Walsh, G., & Beatty, S. E. (2007). Customer-based corporate reputation of a service firm: Scale development and validation. Journal of the Academy of Marketing Science, 35(1), 127–143. https://doi.org/10.1007/s11747-007-0015-7
  81. Wedlin, L. (2008). University marketization: The process and its limits. The University in the Market, 84, 143–153.
  82. Weick, K. E. (1976). Educational organizations as loosely coupled systems. Administrative Science Quarterly, 21(1), 1–19. https://doi.org/10.2307/2391875
  83. World Conference on Higher Education (1998). World declaration on higher education for the twenty-first century: Vision and action. Retrieved August 21, 2022, from https://unesdoc.unesco.org/ark:/48223/pf0000141952
DOI: https://doi.org/10.2478/minib-2024-0008 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
Language: English
Page range: 26 - 45
Submitted on: Apr 9, 2024
|
Accepted on: May 27, 2024
|
Published on: Jun 25, 2024
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2024 Joern Redler, Petra Morschheuser, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.