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Three Root Causes for the Impasse in Reputation Measurement for Higher Education Institutions Cover

Three Root Causes for the Impasse in Reputation Measurement for Higher Education Institutions

Marketing of Scientific and Research Organizations
Volume 52 (2024): Issue 2 (June 2024)
By: Joern Redler and  Petra Morschheuser  
Open Access
|Jun 2024
Authors

Authors

Joern Redler

joern.redler@hs-mainz.de

School of Business, Mainz University of Applied Sciences, Mainz, Germany

Petra Morschheuser

petra-morschheuser@mosbach.dhbw.de

Department for Business Studies, Baden-Wuerttemberg Cooperative State University Mosbach, Mosbach, Germany
DOI: https://doi.org/10.2478/minib-2024-0008 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 26 - 45
Submitted on: Apr 9, 2024
Accepted on: May 27, 2024
Published on: Jun 25, 2024
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
reputation,
higher education,
measurement,
monitoring systems,
higher education management
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2024 Joern Redler, Petra Morschheuser, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 52 (2024): Issue 2 (June 2024)
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