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Implementation and Evaluation of a Selected CRM Tool for the Stakeholder Relationship Management in an Innovative Project Cover

Implementation and Evaluation of a Selected CRM Tool for the Stakeholder Relationship Management in an Innovative Project

By:   
Open Access
|Sep 2023

Figures & Tables

Table 1.

Sample structure

Age (years)Ł20
16%
21–24
78%
≥25
6%
GenderMale
82%
Female
18%
Current positionTrainee
28%
Junior
30%
Senior
36%
Team leader
6%

[i] Source: own study.

Table 2.

Preferred forms of communication with stakeholders

Forms of communication (percentage of indications)
MS Teams (online conferences)Direct meetingsEmailingChat (social media)PhoneHard copy correspondence (paper)
Internal stakeholders (%)8610688882
External stakeholders (%)864410029210

[i] Source: own study.

DOI: https://doi.org/10.2478/minib-2023-0018 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
Language: English, Polish
Page range: 123 - 140
Submitted on: Mar 25, 2023
Accepted on: Jul 13, 2023
Published on: Sep 17, 2023
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
JEL:

© 2023 Ewa Prymon-Ryś, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.