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Implementation and Evaluation of a Selected CRM Tool for the Stakeholder Relationship Management in an Innovative Project

Marketing of Scientific and Research Organizations
Volume 49 (2023): Issue 3 (September 2023)
By:
Open Access
|Sep 2023

Figures & Tables

Sample structure

Age (years)Ł2016%21–2478%≥256%
GenderMale82%Female18%
Current positionTrainee28%Junior30%Senior36%Team leader6%

Preferred forms of communication with stakeholders

Forms of communication (percentage of indications)
MS Teams (online conferences)Direct meetingsEmailingChat (social media)PhoneHard copy correspondence (paper)
Internal stakeholders (%)8610688882
External stakeholders (%)864410029210
DOI: https://doi.org/10.2478/minib-2023-0018 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 123 - 140
Submitted on: Mar 25, 2023
Accepted on: Jul 13, 2023
Published on: Sep 17, 2023
Published by: Institute of Aviation
In partnership with: Paradigm Publishing Services
Publication frequency: 4 times per year
Keywords:
stakeholders,
relationship management,
HubSpot CRM,
innovative project,
case study
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2023 Ewa Prymon-Ryś, published by Institute of Aviation
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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