Have a personal or library account? Click to login

Digital Transformation in Health Care and Its Marketing Dimension

Open Access
|Sep 2023

References

  1. Amisha, F., Malik, P., Pathania, M., & Rathaur, V. K. (2019). Overview of artificial intelligence in medicine. Journal of Family Medicine and Primary Care, 8(7), 2328–2331. https://doi.org/10.4103/JFMPC.JFMPC_440_19
  2. Bajwa, J., Munir, U., Nori, A., & Williams, B. (2021). Artificial intelligence in healthcare: Transforming the practice of medicine. Future Healthcare Journal, 8(2), e188. https://doi.org/10.7861/FHJ.2021–0095
  3. Baran, G. (2013). Marketing współtworzenia wartości z klientem. Społecznotwórcza rola marketingu w procesie strukturacji interakcyjnego środowiska doświadczeń. Instytut Spraw Publicznych Uniwersytetu Jagiellońskiego.
  4. Bartold, P. M., & Ivanovski, S. (2022). P4 Medicine as a model for precision periodontal care. Clinical Oral Investigations, 26(9), 5517–5533. https://doi.org/10.1007/S00784-022-04469-Y/FIGURES/7
  5. Baudier, P., Kondrateva, G., Ammi, C., Chang, V., & Schiavone, F. (2022). Digital transformation of healthcare during the COVID-19 pandemic: Patients’ teleconsultation acceptance and trusting beliefs. Technovation, 102547. https://doi.org/10.1016/J.TECHNOVATION.2022.102547
  6. Berk, R. A. (2013). Multigenerational diversity in the academic workplace: Implications for practice. Journal of Higher Education Management, 28(1), 10–23.
  7. Bilińska-Reformat, K., & Stefańska, M. (2016). Young consumers’ behaviours in retail market and their impact on activities of retail chains. Poslovna Izvrsnost, 10(2), 123–134.
  8. Bohr, A., & Memarzadeh, K. (2020). The rise of artificial intelligence in healthcare applications. In A. Bohr & K. Memarzadeh (Eds.), Artificial Intelligence in Healthcare (pp. 25–60). Academic Press. https://doi.org/10.1016/B978-0-12-818438-7.00002-2
  9. Chawla, R. N., & Goyal, P. (2022). Emerging trends in digital transformation: A bibliometric analysis. Benchmarking, 29(4), 1069–1112. https://doi.org/10.1108/BIJ-01-2021-0009/FULL/PDF
  10. Czerska, I. (2016). Pokolenie head down jako konsekwencja smartfonizacji społeczeństwa. Prace Naukowe Uniwersytetu Ekonomicznego We Wrocławiu, 459, 214–221. https://doi.org/10.15611/pn.2016.459.20
  11. Daffodil Software. (n.d.). A complete guide to patient experience management. Retrieved November 20, 2022, from https://www.daffodilsw.com/healthcare/patient-experience-management/
  12. Darius, O. D., & Maticiuc, M. D. (2022). Digital platforms — Integrate part of company performance. Annals-Economy Series, (4), 331–336.
  13. Deloitte Digital. (2022). Phygitalowy Pacjent przyszłości. W jaki sposób technologia cyfrowa ukształtuje pacjenta nowej generacji? Wyniki dla Polski.
  14. Dewalska-Opitek, A. (2017). Generation Y consumer preferences and mobility choices — An empirical approach. Archives of Transport System Telematics, 10(1), 17–23.
  15. Dicuonzo, G., Donofrio, F., Fusco, A., & Shini, M. (2022). Healthcare system: Moving forward with artificial intelligence. Technovation, 102510. https://doi.org/10.1016/J.TECHNOVATION.2022.102510
  16. Duffy, D. J. (2016). Problems, challenges and promises: Perspectives on precision medicine. Briefings in Bioinformatics, 17(3), 494–504. https://doi.org/10.1093/bib/bbv060
  17. Elangovan, D., Long, C. S., Bakrin, F. S., Tan, C. S., Goh, K. W., Yeoh, S. F., Loy, M. J., Hussain, Z., Lee, K. S., Idris, A. C., & Ming, L. C. (2022). The use of blockchain technology in the health care sector: Systematic review. JMIR Medical Informatics, 10(1), e17278. https://doi.org/10.2196/17278
  18. Finco, G., Kamal, M. A., Ismail, Z., Shehata, I. M., Djirar, S., Talbot, N. C., Ahmadzadeh, S., Shekoohi, S., Cornett, E. M., Fox, C. J., & Kaye, A. D. (2023). Telemedicine, E-health, and multi-agent systems for chronic pain management. Clinics and Practice, 13(2), 470–482. https://doi.org/10.3390/CLINPRACT13020042
  19. Gabryelczyk, R. (2020). Has COVID-19 Accelerated digital transformation? Initial lessons learned for public administrations. Information Systems Management, 37(4), 303–309. https://doi.org/10.1080/10580530.2020.1820633
  20. Garcia-Perez, A., Cegarra-Navarro, J. G., Sallos, M. P., Martinez-Caro, E., & Chinnaswamy, A. (2022). Resilience in healthcare systems: Cyber security and digital transformation. Technovation, 102583. https://doi.org/10.1016/J.TECHNOVATION.2022.102583
  21. George, C., Shetty, A., Graduate, P., & Manjunath, N. (2022). Personalized periodontics. International Journal of Innovative Science and Research Technology, 7(3), 1376–1381.
  22. Ghosh, K., Dohan, M. S., Veldandi, H., & Garfield, M. (2022). Digital transformation in healthcare: Insights on value creation. Journal of Computer Information Systems. https://doi.org/10.1080/08874417.2022.2070798
  23. Hashiguchi, T. C. O., Oderkirk, J., & Slawomirski, L. (2022). Fulfilling the promise of artificial intelligence in the health sector: Let's get real. Value in Health, 25(3), 368–373. https://doi.org/10.1016/J.JVAL.2021.11.1369
  24. Hauke-Lopes, A., Ratajczak-Mrozek, M., & Wieczerzycki, M. (2022). Value co-creation and co-destruction in the digital transformation of highly traditional companies. Journal of Business & Industrial Marketing. https://doi.org/10.1108/JBIM-10-2021-0474
  25. Hermes, S., Riasanow, T., Clemons, E. K., Böhm, M., & Krcmar, H. (2020). The digital transformation of the healthcare industry: Exploring the rise of emerging platform ecosystems and their influence on the role of patients. Business Research, 13(3), 1033–1069. https://doi.org/10.1007/S40685-020-00125-X/TABLES/6
  26. Horne, R. (2017). The human dimension: Putting the person into personalised medicine. The New Bioethics. A Multidisciplinary Journal of Biotechnology and the Body, 23(1), 38–48. https://doi.org/10.1080/20502877.2017.1314894
  27. Hussain, S., Kaur, G., & Deb, A. (2021). Mini-review on personalized medicine: A revolution in health care. Precision Medicine Research, 3(4). https://doi.org/10.53388/PMR2021080601
  28. Imran, F., Shahzad, K., Butt, A., & Kantola, J. (2021). Digital Transformation of Industrial Organizations: Toward an integrated framework. Journal of Change Management. Reframing Leadership and Organizational Practice, 21(4), 451–479. https://doi.org/10.1080/14697017.2021.1929406
  29. Jafri, R., & Singh, S. (2022). Blockchain applications for the healthcare sector: Uses beyond Bitcoin. In S. Tanwar (Ed.), Blockchain applications for healthcare informatics: Beyond 5G (pp. 71–92). Academic Press. https://doi.org/10.1016/B978-0-323-90615-9.00022-0
  30. Jahankhani, H., & Kendzierskyj, S. (2019). Digital transformation of healthcare. In H. Jahankhani, S. Kendzierskyj, A. Jamal, G. Epiphaniou, & H. Al-Khateeb (Eds.), Blockchain and clinical trial. Advanced sciences and technologies for security applications (pp. 31–52). Springer. https://doi.org/10.1007/978-3-030-11289-9_2/COVER
  31. Jain, G., & Jain, A. (2022). Blockchain for 5G-enabled networks in healthcare service based on several aspects. Blockchain Applications for Healthcare Informatics: Beyond 5G, 471–493. https://doi.org/10.1016/B978-0-323-90615-9.00018-9
  32. Jorgensen, J. T. (2019). Twenty years with personalized medicine: Past, present, and future of individualized pharmacotherapy. The Oncologist, 24(7), e432–e440. https://doi.org/10.1634/THEONCOLOGIST.2019-0054
  33. Kane, G. C., Palmer, D., Phillips, A. N., Kiron, D., & Buckley, N. (2015). Strategy, not technology, drives digital transformation. Becoming a digitally mature enterprise. MIT Sloan Management Review. https://sloanreview.mit.edu/projects/strategy-drives-digital-transformation/
  34. Kelan, E. K., & Lehnert, M. (2009). The millennial generation: Generation Y and the opportunities for a globalised, networked educational system. Beyond Current Horizons. https://www.researchgate.net/publication/255588891_The_Millennial_Generation_Generation_Y_and_the_Opportunities_for_a_Globalised_Networked_Educational_System
  35. Kozak, G., Kuna, B., & Żelazna, A. (2022). Personalizacja usług medycznych jako kolejny kierunek transformacji cyfrowej obszaru ochrony zdrowia. https://www2.deloitte.com/pl/pl/pages/deloitte-digital/Articles/Personalizacja-uslug-medycznych-jako-kolejny-kierunek-transformacji-cyfrowej-obszaru-ochrony-zdrowia.html?fbclid=IwAR3tAxBSQB3VrMCOFmKK0q-6BAlFBqPu9fXDZnm3RL0Bba4lM7VdQ90d-yQ
  36. Kraus, S., Schiavone, F., Pluzhnikova, A., & Invernizzi, A. C. (2021). Digital transformation in healthcare: Analyzing the current state-of-research. Journal of Business Research, 123, 557–567. https://doi.org/10.1016/J.JBUSRES.2020.10.030
  37. Li, S. (2021). How does COVID-19 speed the digital transformation of business processes and customer experiences? Review of Business, 41(1), 1–14.
  38. Marx, E. W., & Padmanabhan, P. (2020). Healthcare digital transformation: How consumerism, technology and pandemic are accelerating the future (1st ed.). Productivity Press. https://doi.org/10.4324/9781003035695
  39. Mazurek, G. (2019). Transformacja cyfrowa: perspektywa marketingu. Wydawnictwo Naukowe PWN SA.
  40. McCarthy, P., Sammon, D., & Alhassan, I. (2022). ‘Doing’ digital transformation: Theorising the practitioner voice. Journal of Decision Systems. https://doi.org/10.1080/12460125.2022.2074650
  41. McCausland, T. (2021). Digital transformation. Research-Technology Management, 64(6), 64–67. https://doi.org/10.1080/08956308.2021.1974783
  42. Miller, A. R., & Tucker, C. (2017). Frontiers of health policy: Digital data and personalized medicine. Innovation Policy and the Economy, 17(1), 49–75. https://doi.org/10.1086/688844
  43. Mohamed, H. A. (2022). The role of digital transformation in the socio-economic recovery post COVID-19. Applied Economics. https://doi.org/10.1080/00036846.2022.2117779
  44. Mugge, P., Abbu, H., Michaelis, T. L., Kwiatkowski, A., & Gudergan, G. (2020). Patterns of digitization. A practical guide to digital transformation. Research-Technology Management, 63(2), 27–35. https://doi.org/10.1080/08956308.2020.1707003
  45. Nius, B. (2022). Transformacja cyfrowa — Czym jest i po co to robić? https://global4net.com/ecommerce/transformacja-cyfrowa-czym-jest-i-po-co-to-robic/
  46. Oben, P. (2020). Understanding the patient experience: A conceptual framework. Journal of Patient Experience, 7(6), 906–910. https://doi.org/10.1177/2374373520951672
  47. Okoniewska, M. (2022). Pacjent phygitalowy to pacjent przyszłości. https://medycynaprywatna.pl/pacjent-phygitalowy-to-pacjent-przyszlosci/
  48. Olechno, D. J. (2016). Individualized medicine vs. precision medicine. DDNews, 12(5). https://doi.org/10.1038/nbt.3514
  49. Park, J. Y., Lee, K., & Chung, D. R. (2022). Public interest in the digital transformation accelerated by the COVID-19 pandemic and perception of its future impact. The Korean Journal of Internal Medicine, 37(6), 1223–1233. https://doi.org/10.3904/KJIM.2022.129
  50. Pauzi, M. F., & Juhari, S. N. (2020). View of digital transformation of healthcare and medical education, within, and beyond pandemic COVID-19. Asian Journal of Medicine and Biomedicine, 4(2), 39–42. https://doi.org/10.37231/ajmb.2020.4.2.363
  51. Peres, R., Schreier, M., Schweidel, D. A., & Sorescu, A. (2022). Blockchain meets marketing: Opportunities, threats, and avenues for future research. International Journal of Research in Marketing. https://doi.org/10.1016/J.IJRESMAR.2022.08.001
  52. Pietronudo, M. C., Zhou, F., Caporuscio, A., La Ragione, G., & Risitano, M. (2022). New emerging capabilities for managing data-driven innovation in healthcare: The role of digital platforms. European Journal of Innovation Management, 25(6), 867–891. https://doi.org/10.1108/EJIM-07-2021-0327
  53. Pihir, I., Tomièić-Pupek, K., & Furjan, M. T. (2019). Digital transformation playground — Literature review and framework of concepts. Journal of Information and Organizational Sciences, 43(1), 33–48. https://doi.org/10.31341/JIOS.43.1.3
  54. Pileggi, S. F. (2021). Knowledge interoperability and re-use in Empathy Mapping: An ontological approach. Expert Systems with Applications, 180, 115065. https://doi.org/10.1016/J.ESWA.2021.115065
  55. Quazi, S. (2022). Artificial intelligence and machine learning in precision and genomic medicine. Medical Oncology, 39, 120. https://doi.org/10.1007/s12032-022-01711-1
  56. Rahimi, A. (2016). The promising prospects of precision medicine. Journal of Advanced Medical Sciences and Applied Technologies (JAMSAT), 2(3). https://doi.org/10.18869/nrip.jamsat.2.3.244
  57. Reddy, M. (2022). Digital transformation in healthcare in 2022: 7 key trends. https://www.digitalauthority.me/resources/state-of-digital-transformation-healthcare/
  58. Rejeb, A., & Rejeb, K. (2020). Blockchain and supply chain sustainability. LogForum, 16(3), 363–372. https://doi.org/10.17270/J.LOG.2020.467
  59. Roden, D. M., & Tyndale, R. F. (2013). Genomic medicine, precision medicine, personalized medicine: What's in a name? Clinical Pharmacology Therapeutics, 94(2), 169–172. https://doi.org/10.1038/clpt.2013.101
  60. Ruppert, T., Sydow, S., & Stock, G. (2016). Personalized medicine: Consequences for drug research and therapy. Advances in Precision Medicine, 1(2). https://doi.org/10.18063/APM.2016.02.004
  61. Santarsiero, F., Schiuma, G., Carlucci, D., & Helander, N. (2022). Digital transformation in healthcare organisations: The role of innovation labs. Technovation, 102640. https://doi.org/10.1016/J.TECHNOVATION.2022.102640
  62. Sarvan, M. S., & Nori, L. P. (2021). Personalized medicine: A new normal for therapeutic success. Indian Journal of Pharmaceutical Sciences, 83(3), 416–429. https://doi.org/10.36468/PHARMACEUTICAL-SCIENCES.790
  63. Schiliro, D. (2020). Towards digital globalization and the Covid-19 challenge. International Journal of Business Management and Economic Research, 2(11), 1710–1716.
  64. Schiliro, D. (2021). Digital transformation, COVID-19, and the future of work. International Journal of Business Management and Economic Research, 12(3), 1945–1952.
  65. Shan, K., & John, E. P. (2022). Adoption of digital health care — A reality in future. International Journal of Innovative Research in Technology, 8(12), 370–380. https://www.researchgate.net/publication/360614780
  66. Sharma, A., Guleria, V., Gupta, G., Lata, K., Patial, S. K., & Jaiswal, V. (2022). Big data analytics for personalized medicine and healthcare. In G. Gupta, V. Jaiswal, M. Khari, & N. Kumar (Eds.), Mobile health: Advances in research and applications (Vol. II, pp. 81–109). Nova Science Publishers, Inc. https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/86110
  67. Slim, K., Selvy, M., & Veziant, J. (2021). Conceptual innovation: 4P Medicine and 4P surgery. Journal of Visceral Surgery, 158(3), S12–S17. https://doi.org/10.1016/J.JVISCSURG.2021.01.003
  68. Spano, R., Massaro, M., & Iacuzzi, S. (2021). Blockchain for value creation in the healthcare sector. Technovation, 102440. https://doi.org/10.1016/J.TECHNOVATION.2021.102440
  69. Spinney, L. (2012). The curse of generation Y. New Scientist, 214(2862), 44–47. https://doi.org/10.1016/S0262-4079(12)61104-X
  70. Swan, M. (2015). Blockchain: Blueprint for a new economy (1st ed.). O’Reilly Media.
  71. Telemedyczna Grupa Robocza. (2021). Wykorzystanie telemonitoringu urządzeń wszczepialnych w celu poprawy opieki nad pacjentami kardiologicznymi. Stan obecny i proponowane zmiany. https://nil.org.pl/uploaded_files/art_1620382513_raport-tgr.pdf
  72. Tomièić-Pupek, K., Tomièić Furjan, M., Pihir, I., & Vrèek, N. (2021). Disruptive business model innovation and digital transformation. SSRN Electronic Journal. https://doi.org/10.2139/SSRN.3975574
  73. Treiblmaier, H. (2018). The impact of the blockchain on the supply chain: A theory-based research framework and a call for action. Supply Chain Management, 23(6), 545–559. https://doi.org/10.1108/SCM-01-2018-0029/FULL/PDF
  74. Vallero, D. (2019). Strategy, not technology, is at the core of digital transformation — Provided it proves agile. https://www.linkedin.com/pulse/strategy-technology-core-digital-transformation-provided-vallero
  75. Verma, R., Patel, S., Minj, S. V., & Bhat, A. (2022). Healthcare 5.0: A study on improving personalized care. Proceedings — 2022 6th International Conference on Intelligent Computing and Control Systems, ICICCS 2022, 1815–1818. https://doi.org/10.1109/ICICCS53718.2022.9788411
  76. Vial, G. (2019). Understanding digital transformation: A review and a research agenda. The Journal of Strategic Information Systems, 28(2), 118–144. https://doi.org/10.1016/J.JSIS.2019.01.003
  77. Wahab, S. M. A. A., & Saad, M. (2022). Digital transformation acceleration in health sector during COVID-19: Drivers and consequences. Journal of Business and Management Sciences, 10(4), 164–179. https://doi.org/10.12691/jbms-10-4-1
  78. Wolny, R. (2013). Prosumpcja i prosument na rynku e-usług. Konsumpcja i Rozwój, 1(4), 152–163.
  79. Yli-Huumo, J., Ko, D., Choi, S., Park, S., & Smolander, K. (2016). Where is current research on Blockchain technology? — A systematic review. PLoS ONE, 11(10). https://doi.org/10.1371/JOURNAL.PONE.0163477
  80. Zheng, S., & Yu, B. (2016). Landsenses pattern design to mitigate gale conditions in the coastal city — A case study of Pingtan, China. International Journal of Sustainable Development & World Ecology, 24(4), 352–361. https://doi.org/10.1080/13504509.2016.1230077
  81. Ziv, E., Durack, J. C., & Solomon, S. B. (2016). The importance of biopsy in the era of molecular medicine. Cancer Journal (Sudbury, Mass.), 22(6), 418. https://doi.org/10.1097/PPO.0000000000000228
  82. Żochowska, D. (2022). Praktyczne zastosowanie sztucznej inteligencji (AI) w medycynie 2022. https://www.medonet.pl/magazyn-digital-health/digital-innovation,praktyczne-zastosowanie-sztucznej-inteligencji-ai-w-medycynie-2022,artykul,38817574.html
DOI: https://doi.org/10.2478/minib-2023-0014 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
Language: English
Page range: 27 - 46
Submitted on: Mar 25, 2023
Accepted on: Jul 13, 2023
Published on: Sep 17, 2023
Published by: Institute of Aviation
In partnership with: Paradigm Publishing Services
Publication frequency: 4 times per year

© 2023 Iwona Czerska, published by Institute of Aviation
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.