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Digital Transformation in Health Care and Its Marketing Dimension Cover

Digital Transformation in Health Care and Its Marketing Dimension

Marketing of Scientific and Research Organizations
Volume 49 (2023): Issue 3 (September 2023)
By: Iwona Czerska  
Open Access
|Sep 2023

Authors

Iwona Czerska

iwona.czerska@ue.wroc.pl

Department of Marketing Research, Faculty of Management, Wroclaw University of Economics and Business, Wroclaw, Poland
DOI: https://doi.org/10.2478/minib-2023-0014 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 27 - 46
Submitted on: Mar 25, 2023
Accepted on: Jul 13, 2023
Published on: Sep 17, 2023
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
digital transformation,
artificial intelligence,
health care,
marketing,
patient,
generations X and Y
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2023 Iwona Czerska, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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