Skip to main content
Have a personal or library account? Click to login
Digital Transformation in Health Care and Its Marketing Dimension Cover

Digital Transformation in Health Care and Its Marketing Dimension

Marketing of Scientific and Research Organizations
Volume 49 (2023): Issue 3 (September 2023)
By: Iwona Czerska  
Open Access
|Sep 2023
Authors

Authors

Iwona Czerska

iwona.czerska@ue.wroc.pl

Department of Marketing Research, Faculty of Management, Wroclaw University of Economics and Business, Wroclaw, Poland
DOI: https://doi.org/10.2478/minib-2023-0014 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
Journal RSS Feed
Language: English
Page range: 27 - 46
Submitted on: Mar 25, 2023
Accepted on: Jul 13, 2023
Published on: Sep 17, 2023
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
digital transformation,
artificial intelligence,
health care,
marketing,
patient,
generations X and Y
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2023 Iwona Czerska, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 49 (2023): Issue 3 (September 2023)
Previous article
Next article