References
- 1. Bartosik-Purgat, M. (2019). New media in the marketing communication. On enterprises in the international market. Warszawa, Poland: PWN.
- 2. Cigionline. (2020). CIGI-Ipsos Global Survey on Internet Security and Trust. [online]. Retrieved from https://www.cigionline.org/sites/default/files/documents/2019%20CIGI-Ipsos%20Global%20Survey%20%20Part%203%20Social%20Media%2C%20Fake%20News%20%26%20Algorithms.pdf (accessed 26 May, 2022).
- 3. Cotter, K. (2019). Playing the visibility game: How digital influencers and algorithms negotiate influence on Instagram. New Media and Society, 21(4), 895–913. doi:10.1177/1461444818815684
- 4. Cotter, K. (2021). Shadowbanning is not a thing: Black box gaslighting and the power to independently know and credibly critique algorithms. Information, Communication and Society. 1–20, doi:10.1080/1369118X.2021.1994624
- 5. Czakon, W. (Ed.). (2015). Podstawy metodologii badań w naukach o zarządzaniu. Wydanie III rozszerzone. Warszawa, Poland: Oficyna Wolters Kluwer Business.
- 6. Gaenssle, S., & Budzinski, O. (2019). Stars in social media: New light through old windows? Ilmenau Economics Discussion Papers, 25(123), 1–50. doi:10.2139/ssrn.3370966
- 7. Gregor, B., & Kaczorowska-Spychalska, D. (Ed.). (2018). Marketing w erze technologii cyfrowych. Warszawa, Poland: Wydawnictwo Naukowe PWN.
- 8. Hearn, A., & Schoenhoff, S. (2015). From celebrity to influencer. In P. D. Marshall & S. Redmond (Eds.), A companion to celebrity (pp. 194–212). Hoboken, NJ: John Wiley & Sons.
- 9. Interaktywnie.com. (2022). Advertising Market in Poland Larger than before the Pandemic. Online Advertising in the Lead [online]. Retrieved from https://interaktywnie.com/biznes/newsy/biznes/rynek-reklamowy-w-polsce-wiekszy-niz-przed-pandemia-na-czele-reklama-online-261981 (accessed 15 April, 2022)
- 10. Internet 2020/2021. Strategic Report. IAB Poland.
- 11. Kaczorowska-Spychalska, D. (2020). Influencer marketing. In R. Kozielski (Ed.), The future of marketing. Concepts, methods, technologies. Theory and application (pp. 334–344). Łódź, Poland: Wydawnictwo Uniwersytetu Łódzkiego.
- 12. Luca, M. (2015). User-generated content and social media. Handbook of media economics: Elsevier B.V. doi:10.1016/B978-0-444-63685-0.00012-7
- 13. Luca, M., & Zervas, G. (2016). Fake it till you make it: Reputation, competition, and yelp review fraud. Management Science, 62(12), 3412–3427.10.1287/mnsc.2015.2304
- 14. Mazurek, G., & Tkaczyk, J. (Ed.). (2016). The impact of the digital world on management and marketing. Warszawa, Poland: Poltext.
- 15. Mosseri, A. (2021). Shedding More Light on How Instagram Works. Retrieved from https://about.instagram.com/blog/announcements/shedding-more-light-on-how-instagram-works (Accessed 16 May, 2022)
- 16. Muchnik, L., Aral, S., & Taylor, S. J. (2013). Social influence bias: A randomized experiment. Science, 341(6146), 647–651. doi:10.1126/science.1240466
- 17. O’Meara, V. (2019). Weapons of the chic: Instagram influencer engagement pods as practices of resistance to Instagram platform labor. Social Media Society, 5(4), 1–11. doi:10.1177/2056305119879671
- 18. Pasek, A. (2018). Konflikt między zaufaniem a nieufnością do informacji Iiternetowej. I pochodzącej z mediów tradycyjnych. Rzeszowskie Studia Socjologiczne, 11(2018), 124.
- 19. Raychoudhury, P. (2022). What the Research on Social Media’s Impact on Democracy and Daily Life says (and Doesn’t Say) [online]. Retrieved from https://about.fb.com/news/2022/04/what-the-research-on-social-medias-impact-on-democracy-and-daily-life-says-and-doesnt-say/ (accessed 6 May, 2022)
- 20. Rozkwitalska, M. (2016). Efekt kraju pochodzenia a ocena kompetencji zawodowych obcokrajowca — przegląd narracyjny. Przedsiębiorczość i Zarządzanie, XVII, 2(3), 125–136.
- 21. Skorus, J. (2020). Komunikacja we władzy algorytmów: szansa czy zagrożenie? Zeszyty Naukowe Wyższej Szkoły Zarządzania Ochroną Pracy w Katowicach, 1(16), 77.
- 22. Trzmielak, D. M., & Zehner, W. B. (2018). Marketing of new technologies and products — Perspectives, challenges, and actions. Handel Wewnetrzny, 5, 289–299.
- 23. Wiktor, J. W., & Sanak-Kosmowska, K. (2021). Information asymmetry in online advertising (1st Ed.), London and New York: Routledge, Taylor&Francis Group. doi:10.4324/9781003134121
- 1. Retrieved from https://about.instagram.com/blog/announcements/shedding-more-lighton-how-instagram-works (accessed 20 May, 2022).
- 2. Retrieved from https://annualmarketingreport.nielsen.com/wp-content/uploads/sites/16/pdf/full_report_1649855483_4140011690.pdf (accessed 12 May, 2022).
- 3. Retrieved from https://influmarketing.pl/algorytm-instagrama-2021-duzo-nowejwiedzy-od-samego-instagrama/ (accessed 16 May, 2022).
- 4. Retrieved from https://influmarketing.pl/zmiany-na-instagramie-2019-2020/ (accessed 20 May, 2022).
- 5. Retrieved from https://powerdigitalmarketing.com/blog/instagram-algorithm-changehistory/#gref (accessed 20 May, 2022).
- 6. Retrieved from https://influmarketing.pl/zmiany-na-instagramie-2019-2020/ (accessed 12 May, 2022).
- 7. Retrieved from https://raportstrategiczny.iab.org.pl/raport/influencer-marketing/ (accessed 12 May, 2022).
- 8. Retrieved from https://www.emarketing.pl/reklama-internetowa/slepota-banerowadlaczego-internauci-ignoruja-reklamy/ (accessed 26 May, 2022).
- 9. Retrieved from https://www.fourstarzz.com/post/instagram-influencer-marketing (accessed 20 May, 2020).
- 10. Retrieved from https://www.omnicoreagency.com/instagram-statistics/ (accessed 12 May, 2022).
- 11. Retrieved from https://www.tractionwise.com/wp-content/uploads/2021/06/Industry-Report-2021-Final.pdf (accessed 20 May, 2022).
- 12. Retrieved from https://www.emarketing.pl/reklama-internetowa/slepota-banerowadlaczego-internauci-ignoruja-reklamy/ (accessed 20 May, 2022).