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Areas of influence in influencer marketing. To what extent is the communication under brand control?

Marketing of Scientific and Research Organizations

Volume 46 (2022): Issue 4 (December 2022)

By: Anna Łaszkiewicz

Open Access

|Feb 2023

Articles in this issue

DOI: https://doi.org/10.2478/minib-2022-0018 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503

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Language: English

Page range: 1 - 16

Published on: Feb 15, 2023

Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

brand communication,

content visibility,

influencer marketing,

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Key competences in scholarly research

© 2023 Anna Łaszkiewicz, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 46 (2022): Issue 4 (December 2022)