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Areas of influence in influencer marketing. To what extent is the communication under brand control? Cover

Areas of influence in influencer marketing. To what extent is the communication under brand control?

Marketing of Scientific and Research Organizations
Volume 46 (2022): Issue 4 (December 2022)
By: Anna Łaszkiewicz  
Open Access
|Feb 2023

Authors

Anna Łaszkiewicz

anna.laszkiewicz@uni.lodz.pl

Department of Marketing, Faculty of Management, University of Łódź, Łódź, Poland
DOI: https://doi.org/10.2478/minib-2022-0018 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 1 - 16
Published on: Feb 15, 2023
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
brand communication,
algorithm,
content visibility,
influencer marketing,
social media,
Instagram
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2023 Anna Łaszkiewicz, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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