Evaluation of the Marketing Communication of Scientific Units in the Context of Cooperation with the Sector of small and Medium Enterprises in Lodz Region Cover

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Evaluation of the Marketing Communication of Scientific Units in the Context of Cooperation with the Sector of small and Medium Enterprises in Lodz Region

Marketing of Scientific and Research Organizations

Volume 32 (2019): Issue 2 (June 2019)

By: Sławomir Milczarek and Magdalena Grębosz-Krawczyk

Open Access

|Oct 2019

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DOI: https://doi.org/10.2478/minib-2019-0034 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503

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Language: English

Page range: 153 - 173

Published on: Oct 7, 2019

Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

marketing communication,

scientific unit,

on-line communication,

marketing message,

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Key competences in scholarly research

© 2019 Sławomir Milczarek, Magdalena Grębosz-Krawczyk, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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