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Evaluation of the Marketing Communication of Scientific Units in the Context of Cooperation with the Sector of small and Medium Enterprises in Lodz Region Cover

Evaluation of the Marketing Communication of Scientific Units in the Context of Cooperation with the Sector of small and Medium Enterprises in Lodz Region

Marketing of Scientific and Research Organizations
Volume 32 (2019): Issue 2 (June 2019)
By: Sławomir Milczarek and  Magdalena Grębosz-Krawczyk  
Open Access
|Oct 2019

Authors

Sławomir Milczarek

slawomir.milczarek@proakademia.eu

Magdalena Grębosz-Krawczyk

magdalena.grebosz@p.lodz.pl

Łódź University of Technology, Faculty of Management and Production Engineering
DOI: https://doi.org/10.2478/minib-2019-0034 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 153 - 173
Published on: Oct 7, 2019
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
marketing communication,
cooperation,
scientific unit,
on-line communication,
marketing message,
R&D
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2019 Sławomir Milczarek, Magdalena Grębosz-Krawczyk, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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