Have a personal or library account? Click to login
Investigating Process Maturity Modeling as an Advertising Process Improvement Paradigm Cover

Investigating Process Maturity Modeling as an Advertising Process Improvement Paradigm

Marketing of Scientific and Research Organizations
Volume 32 (2019): Issue 2 (June 2019)
By: Daniel Adrian Doss,  Russ Henley,  Qiuqi Hong and  Trey Pickett  
Open Access
|Oct 2019

Metrics

DOI: https://doi.org/10.2478/minib-2019-0028 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
Journal RSS Feed
Language: English
Page range: 1 - 26
Published on: Oct 7, 2019
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
capability maturity model,
CMM,
maturity model,
process improvement,
process maturity,
quality management
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2019 Daniel Adrian Doss, Russ Henley, Qiuqi Hong, Trey Pickett, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 32 (2019): Issue 2 (June 2019)Next article