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Investigating Process Maturity Modeling as an Advertising Process Improvement Paradigm Cover

Investigating Process Maturity Modeling as an Advertising Process Improvement Paradigm

Marketing of Scientific and Research Organizations
Volume 32 (2019): Issue 2 (June 2019)
By: Daniel Adrian Doss,  Russ Henley,  Qiuqi Hong and  Trey Pickett  
Open Access
|Oct 2019

Authors

Daniel Adrian Doss

adoss@uwa.edu

University of West Alabama

Russ Henley

rhenley@uwa.edu

University of West Alabama

Qiuqi Hong

hongqiuqi@gzgs.org.cn

Guangzhou College of Technology and Business, International Educational College, Guangdong, China

Trey Pickett

pickettc3946@uwa.ed

University of West Alabama
DOI: https://doi.org/10.2478/minib-2019-0028 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 1 - 26
Published on: Oct 7, 2019
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
capability maturity model,
CMM,
maturity model,
process improvement,
process maturity,
quality management
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2019 Daniel Adrian Doss, Russ Henley, Qiuqi Hong, Trey Pickett, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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