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Influencers as Support for Public Relations Campaigns

Marketing of Scientific and Research Organizations

Volume 31 (2019): Issue 1 (March 2019)

By: Dariusz Tworzydło, Norbert Życzyński and Marek Wajda

Open Access

|Oct 2019

References

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DOI: https://doi.org/10.2478/minib-2019-0016 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503

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Language: English

Page range: 131 - 150

Published on: Oct 7, 2019

Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

public relations,

influencer marketing,

media relations,

crisis management

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Key competences in scholarly research

© 2019 Dariusz Tworzydło, Norbert Życzyński, Marek Wajda, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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