Have a personal or library account? Click to login
Influencers as Support for Public Relations Campaigns Cover

Influencers as Support for Public Relations Campaigns

Marketing of Scientific and Research Organizations
Volume 31 (2019): Issue 1 (March 2019)
By: Dariusz Tworzydło,  Norbert Życzyński and  Marek Wajda  
Open Access
|Oct 2019

Metrics

DOI: https://doi.org/10.2478/minib-2019-0016 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
Journal RSS Feed
Language: English
Page range: 131 - 150
Published on: Oct 7, 2019
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
public relations,
influencer marketing,
media relations,
crisis management
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2019 Dariusz Tworzydło, Norbert Życzyński, Marek Wajda, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Previous articleVolume 31 (2019): Issue 1 (March 2019)Next article