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Influencers as Support for Public Relations Campaigns Cover

Influencers as Support for Public Relations Campaigns

Marketing of Scientific and Research Organizations
Volume 31 (2019): Issue 1 (March 2019)
By: Dariusz Tworzydło,  Norbert Życzyński and  Marek Wajda  
Open Access
|Oct 2019

Authors

Dariusz Tworzydło

dariusz@tworzydlo.pl

Faculty of Journalism, Information and Book Studies of the University of Warsaw

Norbert Życzyński

nzy@crm.commit.pl

Rzeszów University of Technology, Faculty of Management

Marek Wajda

wajda.marek@gmail.com

University of Warsaw, Faculty of Journalism, Information and Book Studies
DOI: https://doi.org/10.2478/minib-2019-0016 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 131 - 150
Published on: Oct 7, 2019
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
public relations,
influencer marketing,
media relations,
crisis management
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2019 Dariusz Tworzydło, Norbert Życzyński, Marek Wajda, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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