Abstract
This paper aims to analyse the participation of a local product in the tourism value chain, from the supply perspective. Based on a qualitative case study, interviews were carried out with hazelnut producers from Brunyola, in Girona, north-eastern Catalonia. The results showed the influences of internal and external factors, such as climate change, on the present and future conditions of the value chain in the context of food tourism management and marketing. Stronger collaboration between public and private stakeholders would help the producers face the challenges of the transforming hazelnuts, and the region, into a tourist attraction.