Market Expansion and Product Innovation as Drivers of Sales Performance: A Resource-Based View Perspective
By: Istiana Wijayanti Mala and Hery Gunawan
Authors
Istiana Wijayanti Mala
managedoctor.istiana.w.23@ukwms.ac.id
Faculty of Business, Widya Mandala Catholic University, Surabaya, Indonesia
managedoctor.hery.g.23@ukwms.ac.id
Faculty of Business, Widya Mandala Catholic University, Surabaya, Indonesia
DOI: https://doi.org/10.2478/mdke-2026-0010 | Journal eISSN: 2392-8042
Language: English
Page range: 157 - 175
Submitted on: Mar 13, 2026
Accepted on: May 5, 2026
Published on: Jun 29, 2026
Published by: Scoala Nationala de Studii Politice si Administrative
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
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© 2026 Istiana Wijayanti Mala, Hery Gunawan, published by Scoala Nationala de Studii Politice si Administrative
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.