Authors
Theophilus Gyepi-Garbrah
Accra Institute of Technology, AIT Business School, Accra
Alexander Preko
alexander.preko@upsamail.edu.gh
University of Professional Studies, Accra Department of Marketing, Accra, Ghana
alexander.preko@upsamail.edu.gh
© 2025 Theophilus Gyepi-Garbrah, Alexander Preko, published by Irish Academy of Management
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.