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The impact of healthcare advertising on consumers regarding the choice of private hospitals in Dubai Cover

The impact of healthcare advertising on consumers regarding the choice of private hospitals in Dubai

HOLISTICA – Journal of Business and Public Administration
Volume 13 (2022): Issue 2 (December 2022)
By: Oana Ștefania Coşa,  Florin Radu,  Diana Pehoiu,  Alina Iuliana Tăbîrcă and  Valentin Radu  
Open Access
|Dec 2022

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DOI: https://doi.org/10.2478/hjbpa-2022-0020 | Journal eISSN: 2067-9785 | Journal ISSN: 2457-5720
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Language: English
Page range: 132 - 149
Submitted on: Nov 1, 2022
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Accepted on: Nov 1, 2022
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Published on: Dec 12, 2022
Published by: Association Holistic Research Academic (Hora)
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
healthcare advertising,
healthcare industry,
private healthcare system,
satisfaction,
consumer choice
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Social sciences,
Sociology,
Sociology, other

© 2022 Oana Ștefania Coşa, Florin Radu, Diana Pehoiu, Alina Iuliana Tăbîrcă, Valentin Radu, published by Association Holistic Research Academic (Hora)
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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