Have a personal or library account? Click to login
The impact of healthcare advertising on consumers regarding the choice of private hospitals in Dubai Cover

The impact of healthcare advertising on consumers regarding the choice of private hospitals in Dubai

Open Access
|Dec 2022

References

  1. Allen, V. A. (2001). Hospital Advertising: What New Jersey Female Consumers Really Think, Masters of Arts in Corporate and Public Communication, Seton Hall University.
  2. Andaleeb, S.S. (1994), “Hospital Advertising: The Influence of Perceptual and Demographic Factors on Consumer Dispositions “, Journal of Services and Marketing, Vol. 8, no. 1, 1994, pp. 48 – 59.10.1108/08876049410053302
  3. Barry, T. and Howard, D. (1990), “A review and Critique of the Hierarchy of Effects in Advertising “, cited in: Karlsson, L. (2007), “Advertising Models and Theories “, Dissertation paper submitted for the Faculty of Economics and Technology Strategic Marketing.
  4. Belch, G. and Belch, M. (1995), “Introduction To Advertising And Promotion: An Integrated Marketing Communications Perspective “, cited in: Karlsson, L. (2007), “Advertising Models and Theories “, Dissertation paper submitted for the Faculty of Economics and Technology Strategic Marketing.
  5. Bell, J.A. and Vitaska, C.R. (1992), “Who Likes Hospital Advertising – Consumer or Physician? “, Journal of Health Care Marketing, Vol. 12, No. 2 (June 1992), pp. 2 – 7.
  6. Boscarino, J. and Steiber, S.R. (1982), “Hospital Shopping and Consumer Choice “, Journal of Healthcare Marketing, Vol. II, No. 2, pp.15-23
  7. Butterfield, L. (1997), “Excellence in Advertising, The IPA Guide to Best Practice “, cited in: Karlsson, L. (2007), “Advertising Models and Theories “, Dissertation paper submitted for the Faculty of Economics and Technology Strategic Marketing.
  8. Carabello, L. (2003), “Quality of information in physician advertising under close scrutiny “, cited in: Moser, H.R. (2008), “How Consumers View Dental Advertising: An Empirical Analysis “, Journal of Medical Marketing, Vol. 8, 3, pp. 229 – 240.
  9. Dahlqvist. U, Linde. M., (2002), “Reklameffekter. Strategi, Utformning och medieval, Liber AB, Malmö “, cited in: Karlsson, L. (2007), “Advertising Models and Theories “, Dissertation paper submitted for the Faculty of Economics and Technology Strategic Marketing.
  10. Engdahl. C-A., (2006), “Internationell marknadvertisementsföring – i ett globalt perspektiv, Studentlitteratur, Danmark “, cited in: Karlsson, L. (2007), “Advertising Models and Theories “, Dissertation paper submitted for the Faculty of Economics and Technology Strategic Marketing.
  11. Flexner, W.A. and Berkowitz, E.N. (1981), “Media and Message Strategies: Consumer Input for Hospital Advertising “, cited in: Bell, J.A. and Vitaska, C.R. (1992), “Who Likes Hospital Advertising – Consumer or Physician? “, Journal of Health Care Marketing, Vol. 12, No. 2 (June 1992), pp. 2 – 7.
  12. Fontana, J.P. (1984), “Hospital Marketing is Here to Stay “, cited in: Braunsberger, K. and Munch, J.M. “Source Expertise versus Experience Effects in Hospital Advertising “, Journal of Services Marketing, Vol. 12, No.1 1998, pp. 22 – 38.10.1108/08876049810202348
  13. Gillette, B. (February 2000), “Hospital advertising geared towards health education “, Mississippi Business Journal, pp. 22,20,21
  14. Grigorescu, A. (2018). Public Services between the Citizen’s Need and the Possibilities of the Administration. HOLISTICA–Journal of Business and Public Administration, 9(2), pp.23-34, https://doi.org/10.2478/hjbpa-2018-0010.10.2478/hjbpa-2018-0010
  15. Grigorescu, A. and Bradley, C.D.F. (2019). “Comparative Analysis Of The Romanian And Luxembourgish Healthcare Systems “, New Trends in Sustainable Business and Consumption, p.94.
  16. Grigorescu, A., Lincaru, C., Pîrciog, S. and Chiţescu, R.I. (2019). “Competitiveness and sustainable development in public services “, Management & Marketing. Challenges for the Knowledge Society, 14(1), pp.108-129, https://doi.org/10.2478/mmcks-2019-0008.10.2478/mmcks-2019-0008
  17. Hall, R. (2000), “An Introduction to Healthcare Organizational Ethics “, Oxford University Press, June 2000.10.1093/oso/9780195135602.001.0001
  18. Hekmat, F. and Heischmidt, K.A. (1991), “A survey of Customers and Noncustomers of Chiropractic Service: An Empirical Observation“, cited in: Moser, H.R. (2008), “An Empirical Analysis of Consumers’ Attitudes Toward Physicians’ Advertising “, Health Marketing Quartely, Vol. 25 (3), 2008.10.1080/07359680802081902
  19. Hite, Robert E. and Bellizzi, Joseph A. (1986), “Consumers’ Attitude Toward Accountants, Lawyers, and Physicians With Respect to Advertising Professionals Services “, Journal of Advertising Research, (June/July 1986), pp. 45-54.
  20. Jobber, D. (2004), “Principles and Practice of Marketing “, 4th Edition, London: McGraw Hill.
  21. Kotler, P. (2002), “Marketing Management “, Prentice Hall, 11th Edition, May 2002.
  22. Lipowicz, (1997), cited in: Allen, V. (2001), “Hospital Advertising: What New Jersey Female Consumers Really Think? “, Dissertation paper submitted for the Masters of Arts in Corporate and Public Communication, Seton Hall University, 2001.
  23. Iyer, G., Sobermann, D. and Villas-Boas, M. (2005), “The Targeting of Advertising “, cited in: Karlsson, L. (2007), “Advertising Models and Theories “, Dissertation paper submitted for the Faculty of Economics and Technology Strategic Marketing.
  24. Miller, C. (1996), “Hospitals Boost Marketing Expenses by 25 Percent “, cited in: Hogan, B., Oswald, S., Henthorne, T. and Schaninger, W. “Promotion and Advertising Agency Utilization: A Nation-Wide Study of Hospital Providers “, The Journal of Services Marketing,Vol. 13, No. 2, 1999 pp. 100 – 112.
  25. Moser, H.R. (2008), “How Consumers View Dental Advertising: An Empirical Analysis “, Journal of Medical Marketing, Vol. 8, 3, pp. 229 – 240.10.1057/jmm.2008.5
  26. Nelson, P. (1974), “Advertising as Information “, cited in: Murray, K.B. (1992), “Health Care Service Decision Influences: An Exploratory Investigation of Search and Nonsearch Criteria for Professionals and Pacients “, Journal of Health Care Marketing, Vol. 11, No. 11 (March 1992), pp. 24-38.
  27. Paul, T. (1989), “Misconceptions And Recommendations On Hospital Advertising “, Journal of Health Care Marketing, Vol. 9, No. 4, pp. 2 – 4.
  28. Pollay, R and Mittal, B. (1993), “Here’s the Beef: Factors, Determinants and Segments in Consumer Criticism of Advertising “, Journal of Marketing, July 1993, Vol. 57, pp.99-114.10.1177/002224299305700307
  29. Radu, F., Radu, V., Turkeș, M. C., Ivan, O. R., & Tăbîrcă, A. I. (2022). A research of service quality perceptions and patient satisfaction: Case study of public hospitals in Romania. The International journal of health planning and management, 37(2), 1018-1048, https://doi.org/10.1002/hpm.3375.10.1002/hpm.3375
  30. Tull, D. and Hawkins, D. (1990), “Marketing Research Measurement and Method “, 5th Edition, MacMillan, New York.
  31. Soloman, R.J. (1990), “Using a Patient Survey for Marketing a Professional Health Care Practice “, cited in: Hogan, B., Oswald, S., Henthorne, T. and Schaninger, W. “Promotion and Advertising Agency Utilization: A Nation-Wide Study of Hospital Providers “, The Journal of Services Marketing,Vol. 13, No. 2, 1999 pp. 100 – 112.10.1108/08876049910266022
  32. Statpac (2008), “Advantages of written questionnaires“. available at: http://www.statpac.com/survey/advantages.htm.
  33. Toplicianu, S., & Tabîrca, A. I. (2012). Implementing of management accounting in hospital units. Valahian Journal of Economic Studies, 3(4), 35. Available at https://www.proquest.com/openview/09468f868c1287040f35cf4c371b9678/1?pq-origsite=gscholar&cbl=2029114.
  34. Weber (2001), U.S.A.: Bloomington, Indiana University Press. Zanot, E. (1981), “Public Attitudes Toward Advertising “, cited in: Karlsson, L. (2007), “Advertising
  35. Models and Theories “, Dissertation paper submitted for the Faculty of Economics and Technology Strategic Marketing.
DOI: https://doi.org/10.2478/hjbpa-2022-0020 | Journal eISSN: 2067-9785 | Journal ISSN: 2457-5720
Language: English
Page range: 132 - 149
Submitted on: Nov 1, 2022
|
Accepted on: Nov 1, 2022
|
Published on: Dec 12, 2022
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year

© 2022 Oana Ștefania Coşa, Florin Radu, Diana Pehoiu, Alina Iuliana Tăbîrcă, Valentin Radu, published by Association Holistic Research Academic (Hora)
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.